It can be easy to fall in love with a slick commercial when you’re looking for a campaign for your business. Maybe it makes you laugh, maybe it makes you sound cool, or trendy or any number of other images. But, does it actually say anything solid about your business?
Read MoreAdvertising campaigns are designed to bring attention to your company. The point is to get someone to visit a store, visit a website, or simply gain recognition of a brand. It can’t stop there!
Read MoreHonest question. Do we talk about ourselves too much in advertising?
Seriously. We all know that this is why people hate commercials of all types. They’re in your face, they waste your time, and they make you tune out.
Read MoreThe point of buying advertising time is to make your business stand out. So, why are so many commercials so easy to ignore? How are businesses allowing this to happen? Actually... it’s pretty easy. Don’t fret. Read this article and take the points to heart.
Read MoreKeywords are a hugely important element of good marketing in almost every medium. Unfortunately, most businesses haven’t realized the sheer power of strategic wording.
Read MoreCrappy commercials suck. You hate watching them, listening to them, being bombarded by them at every second of every damn day.
But… some of them. SOME of them get you. Some of them trick you into listening.
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Everybody seems to think this phrase sits at the pinnacle of effective advertising. And hey, maybe it is a fantastic way to run a business in your industry. But, I can promise you this… it is one of the dullest, clichéd, trite things you can say about yourself.
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A friend of mine last week included me on a very flattering/insulting post on Facebook. Most people would have been somewhat offended. I wore it as a badge of honour. He compared me to a crazy person from an asylum.
Read MoreI was looking at my analytics results for the past year for my site. I noticed one of the main things people are looking for are ways to advertise for free. Ok cheapskates, here are few ideas on me. When you strike it rich, just make sure to utilize your buddy over here at Air Support. Let’s go!
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What additional value do you add to your service or product? I had a big laugh when I saw the above picture a week ago. I had no idea that there was no difference between a Magnum condom and a regular one. It really is a brilliant marketing ploy.
Read MoreIt’s a cliché that we’ll be inundated with hundreds of advertisements for gyms & weight loss products at this point in the year. Those industries make a crapload of cash based on collective regrets. It sounds awful, but there is a huge opportunity available to businesses on January 1st.
Read MoreGood for you! You’re ready to advertise. Now, it’s best to know what to expect. Everybody wants their ads to work from the first time they play. Unfortunately, that’s not always they way it works. Actually, it’s pretty much never the way it works... unless you run this scenario.
Read MoreSo, how do you give your business a personality? Well, I have a little homework to help set you on your way. All you need to do is fill in the blanks.
Read MoreWhatever your “big” is, I want to encourage you to take the leap.
Read MoreIt’s easy to lose your creative flow, especially when you work in an industry that requires you to have dozens of ideas per day. Here are a few tricks I like to use to keep myself from working on terrible ideas.
Read MoreThe words you use to describe your brand have a profound effect on how your company is perceived. There’s a vast difference between words that seemingly have the same meaning.
Read MoreThis is a radio advertising site. So, you probably think I’m going to jump right out and declare radio king. Well, you’d be wrong. Radio is great, and so are countless other advertising forms when used correctly. But, the best advertising you will ever receive is free. What is it?
Read MoreI love the Olympics. There’s something about seeing the culmination of a life time of effort. We get wrapped up in the victories and the heartache. We cheer for people we’ve never heard of in sports we have little interest in. The Olympics inspire people for no other reason than that they are the Olympics.
Read More30 seconds. That’s the amount of time you have to make someone listen up, and buy in. It isn’t a lot of time. And, if you don’t play that 30 second message enough, it may never make an impact.
Read MoreEvery business owner fears wasting their advertising budget. The unfortunate thing is, most advertising budgets are wastedas a result of fear.
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