Posts in Social Media
Outward Brand VS Inward Brand

Advertising campaigns are designed to bring attention to your company. The point is to get someone to visit a store, visit a website, or simply gain recognition of a brand. It can’t stop there!

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Advertising, Branding, Outdoor, Print, Radio, Sale, Social MediaMcGalioads, advertising, brainstorm, brand, branding, budget, car commercial, commercial, commercials, consistency, demographic, effective, enhance, example, examples, ideas, in store, internet, inward, marketing, media, medium, music, outward, promotion, radio, radio advertising, sales, samples, social media, spots, twitter, uniforms, website, websites
A Call for Advertising Revolution

Honest question. Do we talk about ourselves too much in advertising?

Seriously. We all know that this is why people hate commercials of all types. They’re in your face, they waste your time, and they make you tune out.

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Advertising, Branding, Crazy Ideas, Outdoor, Pitfalls, Print, Radio, Social Media, TV, White NoiseMcGalioads, advertising, brainstorm, brand, branding, budget, change, commercial, commercials, demographic, different, different advertising, effective, example, examples, facebook, idea, ideas, identity, information, internet, marketing, media, medium, personality, promotion, radio, radio advertising, revolution, sales, samples, script, social media, spots, success, twitter, website, websites, white noise
Keywords

Keywords are a hugely important element of good marketing in almost every medium. Unfortunately, most businesses haven’t realized the sheer power of strategic wording.

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Advertising, Branding, Outdoor, Print, Radio, Social Media, Web ApplicationsMcGalioads, advertising, brainstorm, brand, branding, budget, commercial, commercials, demographic, hashtag, ideas, identity, internet, keywords, lexicon, marketing, media, personality, promotion, radio, radio advertising, sales, SEO, spots, twitter, unique, vocabulary, website, websites, words
Human Insight - The Fear of Missing Out

You pick up your cell phone. Thumb around for 10 seconds and put it down. You go back to what you were doing. A minute or two passes by. As if by magic, you realize your cell phone is back in your hand.

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Advertising, Radio, Sale, Social MediaMcGalioads, advertising, brand, branding, cell phone, cells, commercial, commercials, facebook, fear, internet, marketing, missing out, mobile, phone, pinterest, radio, radio advertising, script, social media, text, tweet, twitter
Part 2 - Advertising - Where do I begin?

Last week we tackled this question from the perspective of a small business. This week, let’s imagine we have a big budget, but not much of a brand.

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Advertising, Branding, Budget, Outdoor, Pitfalls, Print, Radio, Social Media, TV, Web ApplicationsMcGalioads, advertising, advice, big business, billboard, billboards, branding, bus bench, bus benches, commercial, commercials, community, direct mail, event, facebook, free advertising, instagram, mail out, marketing, mass appeal, media mix, outdoor, outdoor advertising, pinterest, radio, radio advertising, radio commercials, small business, social, social media, television, transit, transit advertising, tv, twitter, where to start
Advertising – Where Do I Begin?

This is one of the first questions you’ll ask yourself when you consider your marketing strategy. Unfortunately, there’s no easy answer.

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Advertising, Branding, Budget, Demographic, Outdoor, Print, Radio, Social Media, TV, Web ApplicationsMcGalioads, advertising, advice, billboard, billboards, branding, bus bench, bus benches, commercial, commercials, community, direct mail, event, facebook, free advertising, instagram, mail out, marketing, mass appeal, outdoor, outdoor advertising, pinterest, radio, radio advertising, radio commercials, small business, social, social media, television, transit, transit advertising, tv, twitter, where to start
Three Lessons I Learned From the Olympics

I love the Olympics. There’s something about seeing the culmination of a life time of effort. We get wrapped up in the victories and the heartache. We cheer for people we’ve never heard of in sports we have little interest in. The Olympics inspire people for no other reason than that they are the Olympics.

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Advertising, Branding, Print, Radio, Social Media, TVMcGalio2012, ads, advertising, bolt, brand, branding, budget, commercial, commercials, example, examples, find your greatness, humanize, inclusion, information, london, london 2012, marketing, nike, olympics, olympics 2012, p&g, perspective, radio, sales, spots, stories, story, storytelling, usain bolt
Advertising Medium Companions

Don’t trust anyone who says that other advertising mediums don’t work. They all work. They’re all capable of miserable failure as well. It’s all in the execution.

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Advertising, Branding, Budget, Demographic, Outdoor, Radio, Social Media, TV, Web ApplicationsMcGalioads, advertising, audio, billboard, billboards, brand, branding, budget, budgeting, commercial, commercials, facebook, information, internet, marketing, media, medium, online, out of home, out of home marketing, outdoor, pinterest, radio, sales, social media, television, tv, twitter
Using Facebook, Twitter & Pinterest with Radio

We all know that social media is “important.” But, to be honest, I don’t think anybody has found a solid way to correctly use it as an advertising medium. Don’t get me wrong, I think it is an essential part to doing business these days, but nobody has nailed down the best way to harness it.

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Advertising, Branding, Demographic, Radio, Social Media, Web ApplicationsMcGalioads, advertising, brand, branding, commercial, commercials, example, examples, facebook, internet, marketing, online, pinterest, radio, sales, sample, social media, twitter, web, website, websites