Posts tagged internet
The One-Two Punch

It can be easy to fall in love with a slick commercial when you’re looking for a campaign for your business. Maybe it makes you laugh, maybe it makes you sound cool, or trendy or any number of other images. But, does it actually say anything solid about your business?

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Outward Brand VS Inward Brand

Advertising campaigns are designed to bring attention to your company. The point is to get someone to visit a store, visit a website, or simply gain recognition of a brand. It can’t stop there!

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A Call for Advertising Revolution

Honest question. Do we talk about ourselves too much in advertising?

Seriously. We all know that this is why people hate commercials of all types. They’re in your face, they waste your time, and they make you tune out.

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Keywords

Keywords are a hugely important element of good marketing in almost every medium. Unfortunately, most businesses haven’t realized the sheer power of strategic wording.

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Horizontal Schedules

Radio advertising is expensive. Unfortunately, you don’t have $30-120K a year to drop on one station immediately. That’s ok.  I mean, how many people open a business and have that kind of cash to drop on their new venture. 

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Mental Anchors

Crappy commercials suck. You hate watching them, listening to them, being bombarded by them at every second of every damn day.

But… some of them. SOME of them get you. Some of them trick you into listening.

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7 ways to advertise for free!

I was looking at my analytics results for the past year for my site. I noticed one of the main things people are looking for are ways to advertise for free. Ok cheapskates, here are few ideas on me. When you strike it rich, just make sure to utilize your buddy over here at Air Support. Let’s go!

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4 Things to do Before You Advertise

Advertising can be successful and still ultimately fail. Usually, both sides don’t understand why it didn’t result in actual success. The sad thing is it’s often blamed on the campaign or medium when it could have been a number of other disconnects in the execution. So, this week, let’s discuss some of the things you should do before you even consider advertising.

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6 Reasons Why People are Stupid

A person is smart. People are dumb. Here’s what we need to do in advertising to help them keep up.

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Human Insight - The Fear of Missing Out

You pick up your cell phone. Thumb around for 10 seconds and put it down. You go back to what you were doing. A minute or two passes by. As if by magic, you realize your cell phone is back in your hand.

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Advertising Medium Companions

Don’t trust anyone who says that other advertising mediums don’t work. They all work. They’re all capable of miserable failure as well. It’s all in the execution.

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3 Things to Prove "In Store" and Not in Your Commercials

30 seconds. That’s the amount of time you have to make someone listen up, and buy in. It isn’t a lot of time. And, if you don’t play that 30 second message enough, it may never make an impact.

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Why Business Owners Should Covet Texts

The allure of texting is the ease. It’s preferable to type out quick messages instead of having long conversations. It works with people you know and love. It works even better with people you don’t know or love.

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Using Facebook, Twitter & Pinterest with Radio

We all know that social media is “important.” But, to be honest, I don’t think anybody has found a solid way to correctly use it as an advertising medium. Don’t get me wrong, I think it is an essential part to doing business these days, but nobody has nailed down the best way to harness it.

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