The words you use to describe your brand have a profound effect on how your company is perceived. There’s a vast difference between words that seemingly have the same meaning.
Read MoreA person is smart. People are dumb. Here’s what we need to do in advertising to help them keep up.
Read MoreMusicians are great at standing out. They have to be. So many competitors are waiting to steal the spotlight from them. How do they keep it?
Read More30 seconds. That’s the amount of time you have to make someone listen up, and buy in. It isn’t a lot of time. And, if you don’t play that 30 second message enough, it may never make an impact.
Read MoreA great idea can be diminished by using it in tandem other good ideas.
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Advertising campaigns really should come with a set of directions. Something like the directions your pharmacist gives you with your prescription drugs. Some pills will help you, but if you take them the wrong way, you may end up worse.
Read MoreGood ideas are usually only good for a limited amount of time. Once everyone else catches on, they tend to circle the drain. It’s a shame. But, it does teach us to stay on our toes.
Read MoreThere’s a lot of opportunity out there for companies that are willing to market their products to non-traditional segments of the population.
Read MoreWho says a bad thing has to be a bad thing?!? Sometimes, the biggest negative about your business is the best topic to tackle for your advertising campaign.
Read MoreI was in a creative meeting this week. We were talking about a client that wanted to do an exciting sale ad. It’s not the type of thing you particularly dream of making a commercial about, but it does come up fairly often. Usually they all sound the same.
Read MoreI write a lot about finding that one thing that makes your business stand out from your competition. It’s the most important thing you can possibly do to make a difference in your advertising (not to mention your business as a whole).
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