I always want to push you to make commercials that stand out. But, there are some things that you just … can’t … say!! I won’t go into the full depth of the legalities because they are extremely convoluted. This is just a short guide to show you what to avoid in Canada.
Read More30 seconds. That’s the amount of time you have to make someone listen up, and buy in. It isn’t a lot of time. And, if you don’t play that 30 second message enough, it may never make an impact.
Read MoreThere are two conflicting opinions that I hear from clients on a weekly basis.
Read MoreOwners voicing their own ads can either be really good, or really bad. There isn’t really an in between. I’m not against it. I just think that it’s usually misused. It can be a really powerful tool in the right situations.
Read MoreAll I want to do is tell you people that Jingles don’t work. I want to tell you that your businesses will fail as soon as the first note is played on the radio. But, I … just … can’t.
Read MoreThe “Illusion of Truth effect” is a well documented theory that shows that people are more likely to believe something that they have heard previously (regardless of whether what they heard is true or not).
Read MoreWe had a client this week that didn’t want to buy radio advertising because one of their competitors runs radio ads. They thought that since those guys were already on, there was no point to throwing their hat into the ring.
Read MoreIn general, I don’t think offering sales are the greatest way of advancing your business. But, that doesn’t mean there isn’t any value in it. Yes, offering a deal may get more people to visit your business. But, are those the people you want to become your main income source?
Read MoreYou may think that this is WRONG WRONG WRONG! But, that might be what makes it oh sooooo right! This ad takes a giant leap out of the box.
Read MorePeople are funny creatures. We can make a kinship with practically anything.
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White noise is a huge problem in most radio advertising. For some reason, advertisers have decided that their commercials are only good if they sound like well… a commercial.
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