Radio advertising is expensive. Unfortunately, you don’t have $30-120K a year to drop on one station immediately. That’s ok. I mean, how many people open a business and have that kind of cash to drop on their new venture.
Read MoreI was looking at my analytics results for the past year for my site. I noticed one of the main things people are looking for are ways to advertise for free. Ok cheapskates, here are few ideas on me. When you strike it rich, just make sure to utilize your buddy over here at Air Support. Let’s go!
Read MoreGood for you! You’re ready to advertise. Now, it’s best to know what to expect. Everybody wants their ads to work from the first time they play. Unfortunately, that’s not always they way it works. Actually, it’s pretty much never the way it works... unless you run this scenario.
Read MoreThis is a radio advertising site. So, you probably think I’m going to jump right out and declare radio king. Well, you’d be wrong. Radio is great, and so are countless other advertising forms when used correctly. But, the best advertising you will ever receive is free. What is it?
Read MoreLast week we tackled this question from the perspective of a small business. This week, let’s imagine we have a big budget, but not much of a brand.
Read MoreThis is one of the first questions you’ll ask yourself when you consider your marketing strategy. Unfortunately, there’s no easy answer.
Read MoreWant to ensure a smooth year with your new advertising campaign? It can be extremely stressful if you don’t know what you’re getting into. Here’s a guideline of things that will catch you by surprise if you weren’t prepared by a professional.
Read MoreRadio is difficult to track. It’s one of the few weaknesses that come with the medium. The good thing is, the trackability of radio does not hamper the effectiveness of radio. Radio is often a leap of faith. But, if it’s respected it works.
Read MoreDon’t trust anyone who says that other advertising mediums don’t work. They all work. They’re all capable of miserable failure as well. It’s all in the execution.
Read MoreTestimonials are like C4. They’re horrifically unstable. They can easily blow your campaign up in to a blaze of failure, tears, and regret. They can also be pretty good. Pretty damn good.
Read MoreI saw a billboard on the way into the office today. McDonalds is offering their soft drinks for $1 all summer again; any size, any time. I think they’ve used this promotion for at least the last three years. It’s a great idea designed to create traffic based on a simple deal.
Read MoreThe goal of any advertising campaign is to get more customers, more traffic, or more attention. Unfortunately, advertising is very expensive, and sometimes doesn’t quite fit into the plans for many business owners.
Read MoreI can’t stand clichés. They’re the product of lazy writing or products with little benefit. If you find a script full of them, you need a new writer, a better product, or both. There’s one particular cliché I want to talk about.
Read MoreGetting a great message made for your business is the most important part of advertising. Without a good message, you can’t have a very good campaign. But, when you should run your ads?
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Advertising campaigns really should come with a set of directions. Something like the directions your pharmacist gives you with your prescription drugs. Some pills will help you, but if you take them the wrong way, you may end up worse.
Read MoreTeaser campaigns can be fantastic if they are planned properly. There are some guidelines you need to follow or you’ll end up worse off than when you started.
Read MoreYou know your business. But, chances are you don’t know how to get it out there. You may think you know how to write a radio commercial. How hard could it be right? It’s just a 30 second message?
Read MoreAll I want to do is tell you people that Jingles don’t work. I want to tell you that your businesses will fail as soon as the first note is played on the radio. But, I … just … can’t.
Read MoreWe had a client this week that didn’t want to buy radio advertising because one of their competitors runs radio ads. They thought that since those guys were already on, there was no point to throwing their hat into the ring.
Read MoreWe all know that Christmas is one of the biggest times of the year for consumer spending. And so, it’s also one of the busiest times for advertising. I actually think it isn’t the best time to advertise though.
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