Radio advertising is expensive. Unfortunately, you don’t have $30-120K a year to drop on one station immediately. That’s ok. I mean, how many people open a business and have that kind of cash to drop on their new venture.
Read MoreAdvertising can be successful and still ultimately fail. Usually, both sides don’t understand why it didn’t result in actual success. The sad thing is it’s often blamed on the campaign or medium when it could have been a number of other disconnects in the execution. So, this week, let’s discuss some of the things you should do before you even consider advertising.
Read MoreGood for you! You’re ready to advertise. Now, it’s best to know what to expect. Everybody wants their ads to work from the first time they play. Unfortunately, that’s not always they way it works. Actually, it’s pretty much never the way it works... unless you run this scenario.
Read MoreThis is a radio advertising site. So, you probably think I’m going to jump right out and declare radio king. Well, you’d be wrong. Radio is great, and so are countless other advertising forms when used correctly. But, the best advertising you will ever receive is free. What is it?
Read MoreMusicians are great at standing out. They have to be. So many competitors are waiting to steal the spotlight from them. How do they keep it?
Read MoreWant to ensure a smooth year with your new advertising campaign? It can be extremely stressful if you don’t know what you’re getting into. Here’s a guideline of things that will catch you by surprise if you weren’t prepared by a professional.
Read MoreWhat additional value do you add to your service or product? I had a big laugh when I saw the attached picture a week ago. I had no idea that there was no difference between a Magnum condom and a regular one.
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