Every clever formula will eventually fail. The more successful they are, the more likely they’ll become poisonous eventually.
Read More
Advertising campaigns are designed to bring attention to your company. The point is to get someone to visit a store, visit a website, or simply gain recognition of a brand. It can’t stop there!
Read MoreHonest question. Do we talk about ourselves too much in advertising?
Seriously. We all know that this is why people hate commercials of all types. They’re in your face, they waste your time, and they make you tune out.
Read MoreThe point of buying advertising time is to make your business stand out. So, why are so many commercials so easy to ignore? How are businesses allowing this to happen? Actually... it’s pretty easy. Don’t fret. Read this article and take the points to heart.
Read MoreRadio advertising is expensive. Unfortunately, you don’t have $30-120K a year to drop on one station immediately. That’s ok. I mean, how many people open a business and have that kind of cash to drop on their new venture.
Read MoreI was looking at my analytics results for the past year for my site. I noticed one of the main things people are looking for are ways to advertise for free. Ok cheapskates, here are few ideas on me. When you strike it rich, just make sure to utilize your buddy over here at Air Support. Let’s go!
Read MoreAdvertising can be successful and still ultimately fail. Usually, both sides don’t understand why it didn’t result in actual success. The sad thing is it’s often blamed on the campaign or medium when it could have been a number of other disconnects in the execution. So, this week, let’s discuss some of the things you should do before you even consider advertising.
Read MoreGood for you! You’re ready to advertise. Now, it’s best to know what to expect. Everybody wants their ads to work from the first time they play. Unfortunately, that’s not always they way it works. Actually, it’s pretty much never the way it works... unless you run this scenario.
Read MoreWhen you can, be the hero.
Read MoreI was in a client meeting with a pub last week. We were trying to discover what made them special when something really unfortunate happened. After many questions we discovered that nothing set them apart from their competition. That’s not really all that weird. The only time it becomes an issue is when the business refuses to create something new.
Read MoreQue faire si vos clients les plus précieux étaient françaises? Comment choisissez-vous les atteindre? Feel free to toss that phrase into Google Translate, because it’s what I’d like to talk with you about today.
Read MoreI love the Olympics. There’s something about seeing the culmination of a life time of effort. We get wrapped up in the victories and the heartache. We cheer for people we’ve never heard of in sports we have little interest in. The Olympics inspire people for no other reason than that they are the Olympics.
Read MoreThere are two conflicting opinions that I hear from clients on a weekly basis.
Read MoreTestimonials are like C4. They’re horrifically unstable. They can easily blow your campaign up in to a blaze of failure, tears, and regret. They can also be pretty good. Pretty damn good.
Read MoreA great idea can be diminished by using it in tandem other good ideas.
Read MoreI saw a billboard on the way into the office today. McDonalds is offering their soft drinks for $1 all summer again; any size, any time. I think they’ve used this promotion for at least the last three years. It’s a great idea designed to create traffic based on a simple deal.
Read MoreWe all know that social media is “important.” But, to be honest, I don’t think anybody has found a solid way to correctly use it as an advertising medium. Don’t get me wrong, I think it is an essential part to doing business these days, but nobody has nailed down the best way to harness it.
Read MoreTeaser campaigns can be fantastic if they are planned properly. There are some guidelines you need to follow or you’ll end up worse off than when you started.
Read MoreWhat additional value do you add to your service or product? I had a big laugh when I saw the attached picture a week ago. I had no idea that there was no difference between a Magnum condom and a regular one.
Read MoreComplaints. You hate ‘em right? Well… I love them! What a great sign that your advertising is working. I get it that you may be reluctant to attract negative attention to your business. It’s a fair assessment.
Read More