One Stop Shop

Everybody seems to think this phrase sits at the pinnacle of effective advertising. And hey, maybe it is a fantastic way to run a business in your industry. But, I can promise you this… it is one of the dullest, clichéd, trite things you can say about yourself.

Advertising, Pitfalls, RadioMcGalioJanuary 30, 2013ads, advertising, advice, audio, brand, branding, budget, cliche, commercial, commercials, demographic, effective, ideas, marketing, media, one stop shop, promotion, radio, radio advertising, sales, spots

10 Radio Campaigns that Need to Die

Good ideas are usually only good for a limited amount of time. Once everyone else catches on, they tend to circle the drain. It’s a shame. But, it does teach us to stay on our toes.

Advertising, Branding, RadioMcGalioFebruary 22, 2012ads, advertising, brand, branding, car commercial, cliche, commercial, commercials, marketing, radio, rebranding, salesComment

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