Advertising can be successful and still ultimately fail. Usually, both sides don’t understand why it didn’t result in actual success. The sad thing is it’s often blamed on the campaign or medium when it could have been a number of other disconnects in the execution. So, this week, let’s discuss some of the things you should do before you even consider advertising.
Read MoreGood for you! You’re ready to advertise. Now, it’s best to know what to expect. Everybody wants their ads to work from the first time they play. Unfortunately, that’s not always they way it works. Actually, it’s pretty much never the way it works... unless you run this scenario.
Read MoreTeaser campaigns can be fantastic if they are planned properly. There are some guidelines you need to follow or you’ll end up worse off than when you started.
Read MoreComplaints. You hate ‘em right? Well… I love them! What a great sign that your advertising is working. I get it that you may be reluctant to attract negative attention to your business. It’s a fair assessment.
Read MoreYou may think that this is WRONG WRONG WRONG! But, that might be what makes it oh sooooo right! This ad takes a giant leap out of the box.
Read MoreWho says a bad thing has to be a bad thing?!? Sometimes, the biggest negative about your business is the best topic to tackle for your advertising campaign.
Read MoreRadio is a great medium. And there’s every chance that it’s the only one you need. But, I get that you might not be convinced by one guy writing a blog on the net. Or maybe you manage a business that has a sizeable advertising budget that can properly span across multiple mediums
Read MorePeople are funny creatures. We can make a kinship with practically anything.
Read MoreI write a lot about finding that one thing that makes your business stand out from your competition. It’s the most important thing you can possibly do to make a difference in your advertising (not to mention your business as a whole).
Read MoreToo much copy. It’s the death of any radio script. It doesn’t matter how brilliant your script is. If it needs to be rushed to fit into the allotted 30 or 60 seconds, it suffers.
Read MoreI have a real hate on for crappy website addresses. In general, radio works great with your website. Tagging commercials with your web domain is a great way to cash in on an interested listener.
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White noise is a huge problem in most radio advertising. For some reason, advertisers have decided that their commercials are only good if they sound like well… a commercial.
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