HVAC Radio Case Study

Legacy Heating & Cooling is an HVAC company in Edmonton, Canada. Legacy has spent the last two years airing the most ridiculously fun radio messages. The result? Their business has grown three-fold. The reason for that is…

  1. Legacy ads force listeners to pay attention (what’s the point of advertising if they don’t?) Mixing spoken word with surprising sung moments shocks people into active listening.

  2. Legacy’s ads are fun. They leave the listener with a feeling about the company; making them more likely to remember and call.

  3. Legacy has a reason to call. They offer no payments and no interest for one year. This is mentioned in every radio message.

Air Support Radio works with Legacy Heating & Cooling monthly to keep the content fresh. Over the years we’ve found that people actually look forward to the new Legacy Heating radio ads. Take a listen to some examples to hear why…

 

Testimonial for this radio campaign

“Adam has been absolutely vital to our branding and the growth of our business. His creative ideas and consultation are second to none. Our retail sales have more than tripled in the time we have worked with Adam and we have many customers raving about our advertisements.” - Bobby Karimi-Busheri - Legacy Heating & Cooling

 

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