“Spin” gets a bad reputation. Spin-doctoring tends to be seen as the domain of only villains or the incredibly rare “3 hit wonder.”
Read MoreThis is a radio advertising site. So, you probably think I’m going to jump right out and declare radio king. Well, you’d be wrong. Radio is great, and so are countless other advertising forms when used correctly. But, the best advertising you will ever receive is free. What is it?
Read MoreLast week we tackled this question from the perspective of a small business. This week, let’s imagine we have a big budget, but not much of a brand.
Read MoreThis is one of the first questions you’ll ask yourself when you consider your marketing strategy. Unfortunately, there’s no easy answer.
Read MoreDon’t trust anyone who says that other advertising mediums don’t work. They all work. They’re all capable of miserable failure as well. It’s all in the execution.
Read MoreRadio is a great medium. And there’s every chance that it’s the only one you need. But, I get that you might not be convinced by one guy writing a blog on the net. Or maybe you manage a business that has a sizeable advertising budget that can properly span across multiple mediums
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