Que faire si vos clients les plus précieux étaient françaises? Comment choisissez-vous les atteindre? Feel free to toss that phrase into Google Translate, because it’s what I’d like to talk with you about today.

Advertising, Branding, Crazy Ideas, Demographic, RadioMcGalioAugust 29, 2012ads, advertising, advertising advice, advertising ideas, audio, brand, commercial, commercials, demographic, ethnic, example, examples, humanize, information, language, marketing, radio, sales, translate, translation, usp

3 things to expect with long radio campaigns

Want to ensure a smooth year with your new advertising campaign? It can be extremely stressful if you don’t know what you’re getting into. Here’s a guideline of things that will catch you by surprise if you weren’t prepared by a professional.

3 Things to Prove "In Store" and Not in Your Commercials

30 seconds. That’s the amount of time you have to make someone listen up, and buy in. It isn’t a lot of time. And, if you don’t play that 30 second message enough, it may never make an impact.

Advertising, Branding, Pitfalls, Radio, White NoiseMcGalioJuly 11, 2012ads, advertising, advertising advice, advertising ideas, automotive, bad, brand, branding, car, car commercial, commercial, commercials, information, internet, marketing, product, radio, radio advertising, rebranding, sales, script, selection, service, spots, white noise

Do you advertise your business or your industry?

Are you advertising for your business or your industry? This is a really weird pitfall that rarely gets looked at. Good advertisements should give you a good reason to use that specific businesses service.

Advertising, Branding, Jingle, Pitfalls, Radio, White NoiseMcGalioMarch 21, 2012ads, advertising, advertising advice, advice, brand, branding, jingle, jingles, marketing, pitfalls, radio, redirect, sales, website, websites, white noise

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