Posts tagged storytelling
Legendary Condom Lesson
Legendary Condom Lesson

What additional value do you add to your service or product? I had a big laugh when I saw the above picture a week ago. I had no idea that there was no difference between a Magnum condom and a regular one.  It really is a brilliant marketing ploy.

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Advertising, Branding, Crazy Ideas, Radio, UncategorizedMcGalioadditional value, ads, advertising, brainstorm, brand, branding, budget, commercial, commercials, condom, demographic, emotion, ideas, marketing, media, promotion, radio, radio advertising, spots, stories, storytelling, trojan, value
Dead toes, Singing Dingoes, and a Skydive from Space

I was in a client meeting with a pub last week. We were trying to discover what made them special when something really unfortunate happened. After many questions we discovered that nothing set them apart from their competition. That’s not really all that weird. The only time it becomes an issue is when the business refuses to create something new.

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Branding, Crazy Ideas, Radio, StorytellingMcGalioads, advertising, audio, bar, bar ad, brand, branding, dingo, effective, example, examples, information, marketing, medium, pub, radio, radio advertising, restaurant, restaurant ad, sales, sample, samples, sour toe, stock exchange, stories, storytelling, tradition, yukon
Three Lessons I Learned From the Olympics

I love the Olympics. There’s something about seeing the culmination of a life time of effort. We get wrapped up in the victories and the heartache. We cheer for people we’ve never heard of in sports we have little interest in. The Olympics inspire people for no other reason than that they are the Olympics.

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Advertising, Branding, Print, Radio, Social Media, TVMcGalio2012, ads, advertising, bolt, brand, branding, budget, commercial, commercials, example, examples, find your greatness, humanize, inclusion, information, london, london 2012, marketing, nike, olympics, olympics 2012, p&g, perspective, radio, sales, spots, stories, story, storytelling, usain bolt
$75 for a 6-pack - A Lesson in Storytelling

Last week I paid $75 for a six pack of beer. Keep in mind, I’m a complete cheapskate. So, what could possibly convince someone like me to spend a ridiculous amount of money on something like this? Well, It’s all in the story.

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Advertising, Branding, Crazy Ideas, RadioMcGalioads, advertising, beer, brand, branding, budget, commercials, educate, effective, entice, expensive, information, intrigue, marketing, radio, sales, shock, story, storytelling, telling, westreleven
Intrinsic Value

What additional value do you add to your service or product? I had a big laugh when I saw the attached picture a week ago. I had no idea that there was no difference between a Magnum condom and a regular one. 

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UncategorizedMcGalioadam edmonton, adam mcgale, adam mcgale edmonton, ads, advertising, advertising agency, advertising agency canada, advertising agency edmonton, advertising blog, air support blog, air support radio blog, alberta, audio, audio demos, blog, brand, branding, business, canada, canadian advertising, canadian advertising agency, canadian radio advertising agency, canadian radio blog, commercial, commercials, condom, demos, different, different radio advertising, dyson, edmonton, edmonton advertising agency, edmonton radio, edmonton radio ad, edmonton radio advertsing, edmonton radio blog, edmonton radio commercial, edmonton radio marketing, effective, enhance, example, examples, humanize, magnum, marketing, marketing blog, mcgale, media blog, medium, radio, radio ad, radio advertising, radio advertising agency, radio advertising agency edmonton, radio advertising canada, radio advice, radio blog, radio commercial, radio recon, radio recon blog, radio tips, sales, sample, samples, scripts, storytelling, trojan, vacuum, value