Outward Brand VS Inward Brand

Advertising campaigns are designed to bring attention to your company. The point is to get someone to visit a store, visit a website, or simply gain recognition of a brand. It can’t stop there!

Advertising, Branding, Outdoor, Print, Radio, Sale, Social MediaMcGalioMarch 27, 2013ads, advertising, brainstorm, brand, branding, budget, car commercial, commercial, commercials, consistency, demographic, effective, enhance, example, examples, ideas, in store, internet, inward, marketing, media, medium, music, outward, promotion, radio, radio advertising, sales, samples, social media, spots, twitter, uniforms, website, websites

A Call for Advertising Revolution

Honest question. Do we talk about ourselves too much in advertising?

Seriously. We all know that this is why people hate commercials of all types. They’re in your face, they waste your time, and they make you tune out.

Advertising, Branding, Crazy Ideas, Outdoor, Pitfalls, Print, Radio, Social Media, TV, White NoiseMcGalioMarch 20, 2013ads, advertising, brainstorm, brand, branding, budget, change, commercial, commercials, demographic, different, different advertising, effective, example, examples, facebook, idea, ideas, identity, information, internet, marketing, media, medium, personality, promotion, radio, radio advertising, revolution, sales, samples, script, social media, spots, success, twitter, website, websites, white noise

Are Your Commercials Easy to Ignore?

The point of buying advertising time is to make your business stand out. So, why are so many commercials so easy to ignore? How are businesses allowing this to happen? Actually... it’s pretty easy. Don’t fret. Read this article and take the points to heart.

Advertising, Branding, Demographic, Print, Radio, Sale, TVMcGalioMarch 13, 2013ads, advertising, be heard, brainstorm, brand, branding, budget, commercial, commercials, demographic, effective, enhance, example, examples, ideas, ignorable, ignore, information, marketing, media, medium, message, promotion, radio, radio advertising, sales, script, spots, stand out, white noise

Keywords

Keywords are a hugely important element of good marketing in almost every medium. Unfortunately, most businesses haven’t realized the sheer power of strategic wording.

Advertising, Branding, Outdoor, Print, Radio, Social Media, Web ApplicationsMcGalioFebruary 27, 2013ads, advertising, brainstorm, brand, branding, budget, commercial, commercials, demographic, hashtag, ideas, identity, internet, keywords, lexicon, marketing, media, personality, promotion, radio, radio advertising, sales, SEO, spots, twitter, unique, vocabulary, website, websites, words

Mental Anchors

Crappy commercials suck. You hate watching them, listening to them, being bombarded by them at every second of every damn day.

But… some of them. SOME of them get you. Some of them trick you into listening.

Advertising, Branding, Pitfalls, Print, Radio, Web ApplicationsMcGalioFebruary 13, 2013ads, advertising, anchor, attention, attention span, brainstorm, brand, branding, budget, c ommercials, car commercial, commercial, commercials, demographic, effective, enhance, example, ideas, information, internet, keyword, keywords, marketing, media, medium, mental, mental anchor, online, promotion, radio, radio advertising, sales, sample, script, SEO, spots, trick, url, web, website, websites

A Lesson from the Asylum

A friend of mine last week included me on a very flattering/insulting post on Facebook. Most people would have been somewhat offended. I wore it as a badge of honour. He compared me to a crazy person from an asylum.

Advertising, Branding, Crazy Ideas, RadioMcGalioJanuary 23, 2013ads, advertising, brainstorm, brainstorming, brand, branding, budget, coen, commercial, commercials, creative, demographic, diary, idea generation, ideas, journal, marketing, media, meeting, promotion, radio, radio advertising, sample, samples, spots, wildie

7 ways to advertise for free!

I was looking at my analytics results for the past year for my site. I noticed one of the main things people are looking for are ways to advertise for free. Ok cheapskates, here are few ideas on me. When you strike it rich, just make sure to utilize your buddy over here at Air Support. Let’s go!

Advertising, Budget, Crazy Ideas, Outdoor, RadioMcGalioJanuary 16, 2013ads, advertise for free, advertising, brainstorm, brand, branding, budget, commercial, commercials, demographic, effective, enhance, example, examples, facebook, free, free advertising, ideas, internet, marketing, media, medium, pinterest, promotion, radio, radio advertising, sales, social media, spots, twitter, website, websites

Legendary Condom Lesson

What additional value do you add to your service or product? I had a big laugh when I saw the above picture a week ago. I had no idea that there was no difference between a Magnum condom and a regular one. It really is a brilliant marketing ploy.

Advertising, Branding, Crazy Ideas, Radio, UncategorizedMcGalioJanuary 9, 2013additional value, ads, advertising, brainstorm, brand, branding, budget, commercial, commercials, condom, demographic, emotion, ideas, marketing, media, promotion, radio, radio advertising, spots, stories, storytelling, trojan, value

Opportunity! New Year’s Resolutions.

It’s a cliché that we’ll be inundated with hundreds of advertisements for gyms & weight loss products at this point in the year. Those industries make a crapload of cash based on collective regrets. It sounds awful, but there is a huge opportunity available to businesses on January 1st.

Advertising, Outdoor, Print, RadioMcGalioJanuary 2, 2013ads, advertising, brainstorm, brand, branding, budget, budgeting, commercial, commercials, demographic, ideas, marketing, media, new years, opportunity, promotion, radio, radio advertising, resolution, sales, spots

Fill in the Blanks

So, how do you give your business a personality? Well, I have a little homework to help set you on your way. All you need to do is fill in the blanks.

Advertising, Branding, RadioMcGalioNovember 21, 2012ads, advertising, blanks, brainstorm, brand, branding, budget, commercial, commercials, demographic, effective, fill in the blanks, ideas, identity, lexicon, marketing, media, personality, promotion, radio, radio advertising, sales, social media, spots, unique, vocabulary, words

5 Ambitious Ideas that are scarier than anything you’re planning.

Whatever your “big” is, I want to encourage you to take the leap.

Advertising, Crazy Ideas, Radio, StorytellingMcGalioNovember 14, 2012ads, advertising, ambition, ambitious ventures, ben and jerry, brainstorm, brand, branding, budget, commercial, commercials, creative, creativity, demographic, google, ideas, inspiration, marketing, media, promotion, radio, red bull, red bull stratos, spots, startups, ventures, virgin, virgin galactic, xfl

5 Ways to Inspire Creativity

It’s easy to lose your creative flow, especially when you work in an industry that requires you to have dozens of ideas per day. Here are a few tricks I like to use to keep myself from working on terrible ideas.

Advertising, Branding, RadioMcGalioNovember 7, 2012ads, advertising, audio, brainstorm, brand, branding, budget, commercial, commercials, creative, creativity, demographic, ideas, inspiration, marketing, media, promotion, radio, radio advertising, sales, script, spots, vocal guitar solos, writers block

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