Advertising campaigns are designed to bring attention to your company. The point is to get someone to visit a store, visit a website, or simply gain recognition of a brand. It can’t stop there!Read More
Honest question. Do we talk about ourselves too much in advertising?
Seriously. We all know that this is why people hate commercials of all types. They’re in your face, they waste your time, and they make you tune out.Read More
Keywords are a hugely important element of good marketing in almost every medium. Unfortunately, most businesses haven’t realized the sheer power of strategic wording.Read More
Crappy commercials suck. You hate watching them, listening to them, being bombarded by them at every second of every damn day.
But… some of them. SOME of them get you. Some of them trick you into listening.Read More
A friend of mine last week included me on a very flattering/insulting post on Facebook. Most people would have been somewhat offended. I wore it as a badge of honour. He compared me to a crazy person from an asylum.Read More
I was looking at my analytics results for the past year for my site. I noticed one of the main things people are looking for are ways to advertise for free. Ok cheapskates, here are few ideas on me. When you strike it rich, just make sure to utilize your buddy over here at Air Support. Let’s go!Read More
What additional value do you add to your service or product? I had a big laugh when I saw the above picture a week ago. I had no idea that there was no difference between a Magnum condom and a regular one. It really is a brilliant marketing ploy.Read More
It’s a cliché that we’ll be inundated with hundreds of advertisements for gyms & weight loss products at this point in the year. Those industries make a crapload of cash based on collective regrets. It sounds awful, but there is a huge opportunity available to businesses on January 1st.Read More
So, how do you give your business a personality? Well, I have a little homework to help set you on your way. All you need to do is fill in the blanks.Read More
Whatever your “big” is, I want to encourage you to take the leap.Read More
It’s easy to lose your creative flow, especially when you work in an industry that requires you to have dozens of ideas per day. Here are a few tricks I like to use to keep myself from working on terrible ideas.Read More