Posts tagged attention spans
6 Reasons Why People are Stupid

A person is smart. People are dumb. Here’s what we need to do in advertising to help them keep up.

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Advertising, Branding, Radio, White NoiseMcGalioads, advertising, attention span, attention spans, brand, branding, client, clients, complaints, dumb, illusion of truth, information, internet, listen, listener, marketing, medium, radio, radio advertising, rebranding, sales, sample, samples, script, smart, stupid, web, website, websites, white noise
3 Ways to Make People Pay Attention

If advertising was as easy as throwing out your business name, model, and address, I wouldn’t have a job. It’s not that easy. People are cynical. They don’t want to hear what you have to say. They’ve heard it all before. To make things worse, you have 15-60 seconds to make them change their minds. Crap.

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Advertising, Branding, RadioMcGalioads, advertising, attention, attention spans, brand, branding, commercial, commercials, effective, entertain, inform, information, marketing, radio, radio advertising, radio marketing, sales, sample, samples, surprise