Often when I play a piece of creative for a client, there is an uncomfortable silence choking the air out of the room when the audio finishes. I relish this moment. It’s in this moment that I realize I’ve achieved what I wanted.

Advertising, Branding, Print, Radio, White NoiseMcGalioJuly 4, 2013ads, advertising, approval, brand, branding, commercial, commercials, creative, demographic, fear, ideas, information, marketing, opportunity, promotion, radio, radio advertising, sales, scripts, spot, strategy, white noise

The One-Two Punch

It can be easy to fall in love with a slick commercial when you’re looking for a campaign for your business. Maybe it makes you laugh, maybe it makes you sound cool, or trendy or any number of other images. But, does it actually say anything solid about your business?

Advertising, Branding, Pitfalls, Print, Radio, TVMcGalioApril 3, 2013ads, advertising, brand, branding, budget, car commercial, commercial, commercials, demographic, ideas, information, internet, judging, marketing, media, medium, online, promotion, punch, radio, radio advertising, sales, script, scripts, spots

A Call for Advertising Revolution

Honest question. Do we talk about ourselves too much in advertising?

Seriously. We all know that this is why people hate commercials of all types. They’re in your face, they waste your time, and they make you tune out.

Advertising, Branding, Crazy Ideas, Outdoor, Pitfalls, Print, Radio, Social Media, TV, White NoiseMcGalioMarch 20, 2013ads, advertising, brainstorm, brand, branding, budget, change, commercial, commercials, demographic, different, different advertising, effective, example, examples, facebook, idea, ideas, identity, information, internet, marketing, media, medium, personality, promotion, radio, radio advertising, revolution, sales, samples, script, social media, spots, success, twitter, website, websites, white noise

Are Your Commercials Easy to Ignore?

The point of buying advertising time is to make your business stand out. So, why are so many commercials so easy to ignore? How are businesses allowing this to happen? Actually... it’s pretty easy. Don’t fret. Read this article and take the points to heart.

Advertising, Branding, Demographic, Print, Radio, Sale, TVMcGalioMarch 13, 2013ads, advertising, be heard, brainstorm, brand, branding, budget, commercial, commercials, demographic, effective, enhance, example, examples, ideas, ignorable, ignore, information, marketing, media, medium, message, promotion, radio, radio advertising, sales, script, spots, stand out, white noise

Mental Anchors

Crappy commercials suck. You hate watching them, listening to them, being bombarded by them at every second of every damn day.

But… some of them. SOME of them get you. Some of them trick you into listening.

Advertising, Branding, Pitfalls, Print, Radio, Web ApplicationsMcGalioFebruary 13, 2013ads, advertising, anchor, attention, attention span, brainstorm, brand, branding, budget, c ommercials, car commercial, commercial, commercials, demographic, effective, enhance, example, ideas, information, internet, keyword, keywords, marketing, media, medium, mental, mental anchor, online, promotion, radio, radio advertising, sales, sample, script, SEO, spots, trick, url, web, website, websites

4 Things to do Before You Advertise

Advertising can be successful and still ultimately fail. Usually, both sides don’t understand why it didn’t result in actual success. The sad thing is it’s often blamed on the campaign or medium when it could have been a number of other disconnects in the execution. So, this week, let’s discuss some of the things you should do before you even consider advertising.

Advertising, Audio Featured, Branding, Podcast, Radio, SaleMcGalioDecember 12, 2012ads, advertising, audio, audio demos, before, brand, branding, budget, business, commercial, commercials, demos, different, education, example, examples, information, internet, marketing, medium, online, preparation, radio, radio advertising, radio podcast, sales, sample, samples, scripts, search engine optimization, SEO, staff, website, websites

Dead toes, Singing Dingoes, and a Skydive from Space

I was in a client meeting with a pub last week. We were trying to discover what made them special when something really unfortunate happened. After many questions we discovered that nothing set them apart from their competition. That’s not really all that weird. The only time it becomes an issue is when the business refuses to create something new.

Branding, Crazy Ideas, Radio, StorytellingMcGalioOctober 24, 2012ads, advertising, audio, bar, bar ad, brand, branding, dingo, effective, example, examples, information, marketing, medium, pub, radio, radio advertising, restaurant, restaurant ad, sales, sample, samples, sour toe, stock exchange, stories, storytelling, tradition, yukon

The Best Advertising Form in the World

This is a radio advertising site. So, you probably think I’m going to jump right out and declare radio king. Well, you’d be wrong. Radio is great, and so are countless other advertising forms when used correctly. But, the best advertising you will ever receive is free. What is it?

Advertising, Branding, Budget, Outdoor, Print, Radio, TVMcGalioOctober 17, 2012ads, advertisements, advertising, best ads, brand, branding, business, commercial, commercials, direct mail, effective, enhance, generating sales, information, marketing, medium, outdoor, print, radio, radio advertising, sales, sales generation, sales growth, spots, television, tv, word of mouth

6 Reasons Why People are Stupid

A person is smart. People are dumb. Here’s what we need to do in advertising to help them keep up.

Advertising, Branding, Radio, White NoiseMcGalioOctober 10, 2012ads, advertising, attention span, attention spans, brand, branding, client, clients, complaints, dumb, illusion of truth, information, internet, listen, listener, marketing, medium, radio, radio advertising, rebranding, sales, sample, samples, script, smart, stupid, web, website, websites, white noise

Crazy Advertising Idea - Languages

Que faire si vos clients les plus précieux étaient françaises? Comment choisissez-vous les atteindre? Feel free to toss that phrase into Google Translate, because it’s what I’d like to talk with you about today.

Advertising, Branding, Crazy Ideas, Demographic, RadioMcGalioAugust 29, 2012ads, advertising, advertising advice, advertising ideas, audio, brand, commercial, commercials, demographic, ethnic, example, examples, humanize, information, language, marketing, radio, sales, translate, translation, usp

Three Lessons I Learned From the Olympics

I love the Olympics. There’s something about seeing the culmination of a life time of effort. We get wrapped up in the victories and the heartache. We cheer for people we’ve never heard of in sports we have little interest in. The Olympics inspire people for no other reason than that they are the Olympics.

Advertising, Branding, Print, Radio, Social Media, TVMcGalioAugust 15, 20122012, ads, advertising, bolt, brand, branding, budget, commercial, commercials, example, examples, find your greatness, humanize, inclusion, information, london, london 2012, marketing, nike, olympics, olympics 2012, p&g, perspective, radio, sales, spots, stories, story, storytelling, usain bolt

5 Legal Issues to Avoid in Your Radio Ads

I always want to push you to make commercials that stand out. But, there are some things that you just … can’t … say!! I won’t go into the full depth of the legalities because they are extremely convoluted. This is just a short guide to show you what to avoid in Canada.

Advertising, Laws, Pitfalls, Radio, TVMcGalioAugust 8, 2012acupuncture, ads, advertising, alcohol, automotive, avoid, brand, branding, budget, can say, can't say, car, car commercial, chiro, chiropractor, claim, claims, commercial, commercials, copyright, copyright infringement, dentist, gaming, health, industry, information, infringement, law, laws, lawyer, legal, legality, marketing, medium, music, radio, regulation, regulations, sales, script

Advertising Medium Companions

Don’t trust anyone who says that other advertising mediums don’t work. They all work. They’re all capable of miserable failure as well. It’s all in the execution.

Advertising, Branding, Budget, Demographic, Outdoor, Radio, Social Media, TV, Web ApplicationsMcGalioJuly 25, 2012ads, advertising, audio, billboard, billboards, brand, branding, budget, budgeting, commercial, commercials, facebook, information, internet, marketing, media, medium, online, out of home, out of home marketing, outdoor, pinterest, radio, sales, social media, television, tv, twitter

$75 for a 6-pack - A Lesson in Storytelling

Last week I paid $75 for a six pack of beer. Keep in mind, I’m a complete cheapskate. So, what could possibly convince someone like me to spend a ridiculous amount of money on something like this? Well, It’s all in the story.

Advertising, Branding, Crazy Ideas, RadioMcGalioJuly 18, 2012ads, advertising, beer, brand, branding, budget, commercials, educate, effective, entice, expensive, information, intrigue, marketing, radio, sales, shock, story, storytelling, telling, westreleven

3 Things to Prove "In Store" and Not in Your Commercials

30 seconds. That’s the amount of time you have to make someone listen up, and buy in. It isn’t a lot of time. And, if you don’t play that 30 second message enough, it may never make an impact.

Advertising, Branding, Pitfalls, Radio, White NoiseMcGalioJuly 11, 2012ads, advertising, advertising advice, advertising ideas, automotive, bad, brand, branding, car, car commercial, commercial, commercials, information, internet, marketing, product, radio, radio advertising, rebranding, sales, script, selection, service, spots, white noise

Concise

A great idea can be diminished by using it in tandem other good ideas.

Advertising, Branding, Pitfalls, Radio, SaleMcGalioJune 6, 2012ads, advertising, brand, branding, commercial, commercials, concise, example, examples, hvac, information, internet, marketing, radio, rebranding, sales, sample, samples, script, website, websites

3 Ways to Make People Pay Attention

If advertising was as easy as throwing out your business name, model, and address, I wouldn’t have a job. It’s not that easy. People are cynical. They don’t want to hear what you have to say. They’ve heard it all before. To make things worse, you have 15-60 seconds to make them change their minds. Crap.

Advertising, Branding, RadioMcGalioMay 30, 2012ads, advertising, attention, attention spans, brand, branding, commercial, commercials, effective, entertain, inform, information, marketing, radio, radio advertising, radio marketing, sales, sample, samples, surprise

Perception

Last week, a friend of mine told me something that shocked me. He said that Frank Sinatra wrote and sang “My Way” to describe his life before he died. He was of the belief that Frank really did “roll up in a big ball and die” the second the last lyrics left his mouth. He honestly believed this.

Advertising, Branding, RadioMcGalioMay 23, 2012ads, advertising, automotive, brain, brand, branding, car commercial, commercial, commercials, entertain, entertainment, illustion of truth, inform, information, marketing, perception, radio, sales, surprise

Information

One of the biggest problems plaguing radio ads is the lack of information supplied to those who strategize, write, and produce your commercials. There’s nothing more frustrating than a business that is represented incorrectly, especially since advertising is so damned expensive.

Advertising, RadioMcGalioFebruary 15, 2012ads, advertising, car commercial, information, marketing, planning, radio Comment

Blog

Your business never sounded better...

Radio advertising done differently.

—