RIP: Slogans

Every clever formula will eventually fail. The more successful they are, the more likely they’ll become poisonous eventually.

Advertising, Branding, Pitfalls, Print, Radio, Tips/Trends, TV, UncategorizedMcGalioMay 26, 2016ads, advertisements, advertising, brand, burger king, car commercial, commercial, effective, enhance, example, examples, free advice, hotels-com, ideas, marketing, marketing tip, nike, radio, radio advertising, slogan, slogans, sorry pilots, tag line, tag lines, wendy's

Outward Brand VS Inward Brand

Advertising campaigns are designed to bring attention to your company. The point is to get someone to visit a store, visit a website, or simply gain recognition of a brand. It can’t stop there!

Advertising, Branding, Outdoor, Print, Radio, Sale, Social MediaMcGalioMarch 27, 2013ads, advertising, brainstorm, brand, branding, budget, car commercial, commercial, commercials, consistency, demographic, effective, enhance, example, examples, ideas, in store, internet, inward, marketing, media, medium, music, outward, promotion, radio, radio advertising, sales, samples, social media, spots, twitter, uniforms, website, websites

Are Your Commercials Easy to Ignore?

The point of buying advertising time is to make your business stand out. So, why are so many commercials so easy to ignore? How are businesses allowing this to happen? Actually... it’s pretty easy. Don’t fret. Read this article and take the points to heart.

Advertising, Branding, Demographic, Print, Radio, Sale, TVMcGalioMarch 13, 2013ads, advertising, be heard, brainstorm, brand, branding, budget, commercial, commercials, demographic, effective, enhance, example, examples, ideas, ignorable, ignore, information, marketing, media, medium, message, promotion, radio, radio advertising, sales, script, spots, stand out, white noise

Horizontal Schedules

Radio advertising is expensive. Unfortunately, you don’t have $30-120K a year to drop on one station immediately. That’s ok. I mean, how many people open a business and have that kind of cash to drop on their new venture.

Advertising, Branding, Budget, Demographic, RadioMcGalioFebruary 20, 2013ads, advertising, audio, brand, branding, budget, budgeting, business, cheap advertising, cheap radio, commercial, commercials, demographic, demos, effective, enhance, example, examples, horizontal schedule, inexpensive advertising, internet, marketing, media, medium, overnights, radio, radio advertising, sales, sample

Mental Anchors

Crappy commercials suck. You hate watching them, listening to them, being bombarded by them at every second of every damn day.

But… some of them. SOME of them get you. Some of them trick you into listening.

Advertising, Branding, Pitfalls, Print, Radio, Web ApplicationsMcGalioFebruary 13, 2013ads, advertising, anchor, attention, attention span, brainstorm, brand, branding, budget, c ommercials, car commercial, commercial, commercials, demographic, effective, enhance, example, ideas, information, internet, keyword, keywords, marketing, media, medium, mental, mental anchor, online, promotion, radio, radio advertising, sales, sample, script, SEO, spots, trick, url, web, website, websites

7 ways to advertise for free!

I was looking at my analytics results for the past year for my site. I noticed one of the main things people are looking for are ways to advertise for free. Ok cheapskates, here are few ideas on me. When you strike it rich, just make sure to utilize your buddy over here at Air Support. Let’s go!

Advertising, Budget, Crazy Ideas, Outdoor, RadioMcGalioJanuary 16, 2013ads, advertise for free, advertising, brainstorm, brand, branding, budget, commercial, commercials, demographic, effective, enhance, example, examples, facebook, free, free advertising, ideas, internet, marketing, media, medium, pinterest, promotion, radio, radio advertising, sales, social media, spots, twitter, website, websites

When Will My Ads Work?

Good for you! You’re ready to advertise. Now, it’s best to know what to expect. Everybody wants their ads to work from the first time they play. Unfortunately, that’s not always they way it works. Actually, it’s pretty much never the way it works... unless you run this scenario.

The Best Advertising Form in the World

This is a radio advertising site. So, you probably think I’m going to jump right out and declare radio king. Well, you’d be wrong. Radio is great, and so are countless other advertising forms when used correctly. But, the best advertising you will ever receive is free. What is it?

Advertising, Branding, Budget, Outdoor, Print, Radio, TVMcGalioOctober 17, 2012ads, advertisements, advertising, best ads, brand, branding, business, commercial, commercials, direct mail, effective, enhance, generating sales, information, marketing, medium, outdoor, print, radio, radio advertising, sales, sales generation, sales growth, spots, television, tv, word of mouth

4 Ways Bravery Will Bring Advertising Success

Every business owner fears wasting their advertising budget. The unfortunate thing is, most advertising budgets are wastedas a result of fear.

Advertising, Branding, Demographic, RadioMcGalioJuly 4, 2012ads, advertising, brand, branding, brave, bravery, budget, budgeting, commercial, commercials, declining business, dollars, effective, enhance, fear, marketing, money, radio, script, spots, usp, web

Testimonials

Testimonials are like C4. They’re horrifically unstable. They can easily blow your campaign up in to a blaze of failure, tears, and regret. They can also be pretty good. Pretty damn good.

Advertising, Branding, Budget, Pitfalls, RadioMcGalioJune 20, 2012ads, advertising, brand, branding, budget, budgeting, commercial, commercials, effective, endorse, endorsement, enhance, example, examples, humanize, marketing, radio, sales, spots, testimonial, testimonials, trust, white noise

Smart Dimes Over Dumb Dollars

I believe that absolutely any radio commercial will work. I don’t care how bad it is. I don’t care how clichéd it is. It can be voiced by someone with no vocal skill. It can be irritating. It will work for you. IF….

Advertising, Branding, Pitfalls, Radio, SaleMcGalioJune 13, 2012ads, advertising, brand, branding, budget, budgeting, commercial, commercials, effective, enhance, fiscal, marketing, money, radio, sales, spending, spots

3 Balls, One Thought

Forgive me for the possibly gross title of this post. I couldn’t help myself. I want to base this topic around a great analogy that describes one of the biggest problems with most radio commercials.

Advertising, Branding, Crazy Ideas, Pitfalls, Radio, SaleMcGalioMay 9, 2012ads, advertising, brand, branding, commercial, commercials, effective, enhance, fix, length, marketing, online, radio, sales, web, website, websites

Why Business Owners Should Covet Texts

The allure of texting is the ease. It’s preferable to type out quick messages instead of having long conversations. It works with people you know and love. It works even better with people you don’t know or love.

When should you voice your own ads?

Owners voicing their own ads can either be really good, or really bad. There isn’t really an in between. I’m not against it. I just think that it’s usually misused. It can be a really powerful tool in the right situations.

Advertising, Branding, Pitfalls, RadioMcGalioApril 4, 2012ads, advertising, announcer, automotive, brand, branding, business owner, car, car commercial, client, commercial, commercials, effective, enhance, how, marketing, owner, radio, sales, voice, voicing, when

Intrinsic Value

What additional value do you add to your service or product? I had a big laugh when I saw the attached picture a week ago. I had no idea that there was no difference between a Magnum condom and a regular one.

UncategorizedMcGalioJanuary 2, 2012adam edmonton, adam mcgale, adam mcgale edmonton, ads, advertising, advertising agency, advertising agency canada, advertising agency edmonton, advertising blog, air support blog, air support radio blog, alberta, audio, audio demos, blog, brand, branding, business, canada, canadian advertising, canadian advertising agency, canadian radio advertising agency, canadian radio blog, commercial, commercials, condom, demos, different, different radio advertising, dyson, edmonton, edmonton advertising agency, edmonton radio, edmonton radio ad, edmonton radio advertsing, edmonton radio blog, edmonton radio commercial, edmonton radio marketing, effective, enhance, example, examples, humanize, magnum, marketing, marketing blog, mcgale, media blog, medium, radio, radio ad, radio advertising, radio advertising agency, radio advertising agency edmonton, radio advertising canada, radio advice, radio blog, radio commercial, radio recon, radio recon blog, radio tips, sales, sample, samples, scripts, storytelling, trojan, vacuum, value

Specialize

Specialization is what makes an average business a great business. It also gives your advertising campaigns huge traction. Your ads are only an extension of your business. If you’re uninteresting, chances are your ads are going to be uninteresting as well.

Advertising, Branding, RadioMcGalioDecember 7, 2011ads, advertising, automotive, brand, branding, car commercial, commercial, commercials, enhance, radio, specializeComment

5 Things you should do in your radio ads

Last week I tackled things you shouldn’t do in your advertising. This week, I want to be a little more positive. So, let’s talk about things you should do.

Advertising, Branding, RadioMcGalioNovember 2, 2011ads, advertising, brand, branding, commercial, commercials, declining business, effective, enhance, good, radio, redirect, sales, spots, usp, website, websitesComment

Simplify

Advertising doesn’t have to be hard. Honestly, the greatest ads are simple in nature. If you can draw back your entire campaign to one simple salient point, you probably have the beginnings of an excellent brand. Too bad we’ve all been trained to think that bigger is better.

Advertising, Branding, RadioMcGalioOctober 5, 2011ads, advertising, brand, branding, cold voice, commercial, commercials, effective, enhance, good, radio, simplifyComment

Air Your Dirty Laundry

Who says a bad thing has to be a bad thing?!? Sometimes, the biggest negative about your business is the best topic to tackle for your advertising campaign.

Advertising, Audio Featured, Branding, Crazy Ideas, RadioMcGalioSeptember 28, 2011ads, advertising, audio, brand, branding, commercial, commercials, declining business, effective, enhance, example, examples, good, humanize, myth, negative, news, newspaper, positive, radio, rebranding, sample, samples, spotsComment

How to buy BIG advertising with a small budget

Just because your budget isn’t huge doesn’t mean you can’t get good results from your radio advertising campaign. You just have to know how to buy your frequency to get the best bang for your buck.

Advertising, Budget, RadioMcGalioSeptember 7, 2011ads, advertising, brand, branding, budget, budgeting, buy, campaign, commercials, effective, enhance, flight, radio, sales, spotsComment

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