Horizontal Schedules

Radio advertising is expensive. Unfortunately, you don’t have $30-120K a year to drop on one station immediately. That’s ok. I mean, how many people open a business and have that kind of cash to drop on their new venture.

Advertising, Branding, Budget, Demographic, RadioMcGalioFebruary 20, 2013ads, advertising, audio, brand, branding, budget, budgeting, business, cheap advertising, cheap radio, commercial, commercials, demographic, demos, effective, enhance, example, examples, horizontal schedule, inexpensive advertising, internet, marketing, media, medium, overnights, radio, radio advertising, sales, sample

Opportunity! New Year’s Resolutions.

It’s a cliché that we’ll be inundated with hundreds of advertisements for gyms & weight loss products at this point in the year. Those industries make a crapload of cash based on collective regrets. It sounds awful, but there is a huge opportunity available to businesses on January 1st.

Advertising, Outdoor, Print, RadioMcGalioJanuary 2, 2013ads, advertising, brainstorm, brand, branding, budget, budgeting, commercial, commercials, demographic, ideas, marketing, media, new years, opportunity, promotion, radio, radio advertising, resolution, sales, spots

When Will My Ads Work?

Good for you! You’re ready to advertise. Now, it’s best to know what to expect. Everybody wants their ads to work from the first time they play. Unfortunately, that’s not always they way it works. Actually, it’s pretty much never the way it works... unless you run this scenario.

Advertising Medium Companions

Don’t trust anyone who says that other advertising mediums don’t work. They all work. They’re all capable of miserable failure as well. It’s all in the execution.

Advertising, Branding, Budget, Demographic, Outdoor, Radio, Social Media, TV, Web ApplicationsMcGalioJuly 25, 2012ads, advertising, audio, billboard, billboards, brand, branding, budget, budgeting, commercial, commercials, facebook, information, internet, marketing, media, medium, online, out of home, out of home marketing, outdoor, pinterest, radio, sales, social media, television, tv, twitter

4 Ways Bravery Will Bring Advertising Success

Every business owner fears wasting their advertising budget. The unfortunate thing is, most advertising budgets are wastedas a result of fear.

Advertising, Branding, Demographic, RadioMcGalioJuly 4, 2012ads, advertising, brand, branding, brave, bravery, budget, budgeting, commercial, commercials, declining business, dollars, effective, enhance, fear, marketing, money, radio, script, spots, usp, web

Testimonials

Testimonials are like C4. They’re horrifically unstable. They can easily blow your campaign up in to a blaze of failure, tears, and regret. They can also be pretty good. Pretty damn good.

Advertising, Branding, Budget, Pitfalls, RadioMcGalioJune 20, 2012ads, advertising, brand, branding, budget, budgeting, commercial, commercials, effective, endorse, endorsement, enhance, example, examples, humanize, marketing, radio, sales, spots, testimonial, testimonials, trust, white noise

Smart Dimes Over Dumb Dollars

I believe that absolutely any radio commercial will work. I don’t care how bad it is. I don’t care how clichéd it is. It can be voiced by someone with no vocal skill. It can be irritating. It will work for you. IF….

Advertising, Branding, Pitfalls, Radio, SaleMcGalioJune 13, 2012ads, advertising, brand, branding, budget, budgeting, commercial, commercials, effective, enhance, fiscal, marketing, money, radio, sales, spending, spots

How to buy BIG advertising with a small budget

Just because your budget isn’t huge doesn’t mean you can’t get good results from your radio advertising campaign. You just have to know how to buy your frequency to get the best bang for your buck.

Advertising, Budget, RadioMcGalioSeptember 7, 2011ads, advertising, brand, branding, budget, budgeting, buy, campaign, commercials, effective, enhance, flight, radio, sales, spotsComment

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