Radio advertising is expensive. Unfortunately, you don’t have $30-120K a year to drop on one station immediately. That’s ok. I mean, how many people open a business and have that kind of cash to drop on their new venture.
Read MoreCrappy commercials suck. You hate watching them, listening to them, being bombarded by them at every second of every damn day.
But… some of them. SOME of them get you. Some of them trick you into listening.
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A friend of mine last week included me on a very flattering/insulting post on Facebook. Most people would have been somewhat offended. I wore it as a badge of honour. He compared me to a crazy person from an asylum.
Read MoreAdvertising can be successful and still ultimately fail. Usually, both sides don’t understand why it didn’t result in actual success. The sad thing is it’s often blamed on the campaign or medium when it could have been a number of other disconnects in the execution. So, this week, let’s discuss some of the things you should do before you even consider advertising.
Read MoreGood for you! You’re ready to advertise. Now, it’s best to know what to expect. Everybody wants their ads to work from the first time they play. Unfortunately, that’s not always they way it works. Actually, it’s pretty much never the way it works... unless you run this scenario.
Read MoreThe words you use to describe your brand have a profound effect on how your company is perceived. There’s a vast difference between words that seemingly have the same meaning.
Read MoreI was in a client meeting with a pub last week. We were trying to discover what made them special when something really unfortunate happened. After many questions we discovered that nothing set them apart from their competition. That’s not really all that weird. The only time it becomes an issue is when the business refuses to create something new.
Read MoreA person is smart. People are dumb. Here’s what we need to do in advertising to help them keep up.
Read MoreA great idea can be diminished by using it in tandem other good ideas.
Read MoreIf advertising was as easy as throwing out your business name, model, and address, I wouldn’t have a job. It’s not that easy. People are cynical. They don’t want to hear what you have to say. They’ve heard it all before. To make things worse, you have 15-60 seconds to make them change their minds. Crap.
Read MoreWe all know that social media is “important.” But, to be honest, I don’t think anybody has found a solid way to correctly use it as an advertising medium. Don’t get me wrong, I think it is an essential part to doing business these days, but nobody has nailed down the best way to harness it.
Read MoreTeaser campaigns can be fantastic if they are planned properly. There are some guidelines you need to follow or you’ll end up worse off than when you started.
Read MoreWhat additional value do you add to your service or product? I had a big laugh when I saw the attached picture a week ago. I had no idea that there was no difference between a Magnum condom and a regular one.
Read MoreComplaints. You hate ‘em right? Well… I love them! What a great sign that your advertising is working. I get it that you may be reluctant to attract negative attention to your business. It’s a fair assessment.
Read MoreYou may think that this is WRONG WRONG WRONG! But, that might be what makes it oh sooooo right! This ad takes a giant leap out of the box.
Read MoreWho says a bad thing has to be a bad thing?!? Sometimes, the biggest negative about your business is the best topic to tackle for your advertising campaign.
Read MoreRadio is a great medium. And there’s every chance that it’s the only one you need. But, I get that you might not be convinced by one guy writing a blog on the net. Or maybe you manage a business that has a sizeable advertising budget that can properly span across multiple mediums
Read MorePeople are funny creatures. We can make a kinship with practically anything.
Read MoreI write a lot about finding that one thing that makes your business stand out from your competition. It’s the most important thing you can possibly do to make a difference in your advertising (not to mention your business as a whole).
Read MoreToo much copy. It’s the death of any radio script. It doesn’t matter how brilliant your script is. If it needs to be rushed to fit into the allotted 30 or 60 seconds, it suffers.
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