Que faire si vos clients les plus précieux étaient françaises? Comment choisissez-vous les atteindre? Feel free to toss that phrase into Google Translate, because it’s what I’d like to talk with you about today.

Advertising, Branding, Crazy Ideas, Demographic, RadioMcGalioAugust 29, 2012ads, advertising, advertising advice, advertising ideas, audio, brand, commercial, commercials, demographic, ethnic, example, examples, humanize, information, language, marketing, radio, sales, translate, translation, usp

3 things to expect with long radio campaigns

Want to ensure a smooth year with your new advertising campaign? It can be extremely stressful if you don’t know what you’re getting into. Here’s a guideline of things that will catch you by surprise if you weren’t prepared by a professional.

3 Things to Prove "In Store" and Not in Your Commercials

30 seconds. That’s the amount of time you have to make someone listen up, and buy in. It isn’t a lot of time. And, if you don’t play that 30 second message enough, it may never make an impact.

Advertising, Branding, Pitfalls, Radio, White NoiseMcGalioJuly 11, 2012ads, advertising, advertising advice, advertising ideas, automotive, bad, brand, branding, car, car commercial, commercial, commercials, information, internet, marketing, product, radio, radio advertising, rebranding, sales, script, selection, service, spots, white noise

Why Business Owners Should Covet Texts

The allure of texting is the ease. It’s preferable to type out quick messages instead of having long conversations. It works with people you know and love. It works even better with people you don’t know or love.

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