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Posts tagged print

What to do about "Boaty McBoatface"

“Spin” gets a bad reputation. Spin-doctoring tends to be seen as the domain of only villains or the incredibly rare “3 hit wonder.”

Branding, Crazy Ideas, Social Media, UncategorizedMcGalioMarch 23, 2016Boaty McBoatface, branding, internet, marketing, media, pr, print, public relations, radio, social media, spin, television

The Best Advertising Form in the World

This is a radio advertising site. So, you probably think I’m going to jump right out and declare radio king. Well, you’d be wrong. Radio is great, and so are countless other advertising forms when used correctly. But, the best advertising you will ever receive is free. What is it?

Advertising, Branding, Budget, Outdoor, Print, Radio, TVMcGalioOctober 17, 2012ads, advertisements, advertising, best ads, brand, branding, business, commercial, commercials, direct mail, effective, enhance, generating sales, information, marketing, medium, outdoor, print, radio, radio advertising, sales, sales generation, sales growth, spots, television, tv, word of mouth

Matching Mediums - Radio, TV, Print & Outdoor

Radio is a great medium. And there’s every chance that it’s the only one you need. But, I get that you might not be convinced by one guy writing a blog on the net. Or maybe you manage a business that has a sizeable advertising budget that can properly span across multiple mediums

Advertising, Audio Featured, Branding, Jingle, Outdoor, Print, Radio, TVMcGalioAugust 31, 2011ads, advertising, audio, billboard, brand, branding, commercial, commercials, effective, example, examples, jingle, jingles, medium, outdoor, print, radio, sales, sample, samples, script, spots, television, tv, uspComment