Posts in Web Applications
Keywords

Keywords are a hugely important element of good marketing in almost every medium. Unfortunately, most businesses haven’t realized the sheer power of strategic wording.

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Advertising, Branding, Outdoor, Print, Radio, Social Media, Web ApplicationsMcGalioads, advertising, brainstorm, brand, branding, budget, commercial, commercials, demographic, hashtag, ideas, identity, internet, keywords, lexicon, marketing, media, personality, promotion, radio, radio advertising, sales, SEO, spots, twitter, unique, vocabulary, website, websites, words
Mental Anchors

Crappy commercials suck. You hate watching them, listening to them, being bombarded by them at every second of every damn day.

But… some of them. SOME of them get you. Some of them trick you into listening.

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Advertising, Branding, Pitfalls, Print, Radio, Web ApplicationsMcGalioads, advertising, anchor, attention, attention span, brainstorm, brand, branding, budget, c ommercials, car commercial, commercial, commercials, demographic, effective, enhance, example, ideas, information, internet, keyword, keywords, marketing, media, medium, mental, mental anchor, online, promotion, radio, radio advertising, sales, sample, script, SEO, spots, trick, url, web, website, websites
Part 2 - Advertising - Where do I begin?

Last week we tackled this question from the perspective of a small business. This week, let’s imagine we have a big budget, but not much of a brand.

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Advertising, Branding, Budget, Outdoor, Pitfalls, Print, Radio, Social Media, TV, Web ApplicationsMcGalioads, advertising, advice, big business, billboard, billboards, branding, bus bench, bus benches, commercial, commercials, community, direct mail, event, facebook, free advertising, instagram, mail out, marketing, mass appeal, media mix, outdoor, outdoor advertising, pinterest, radio, radio advertising, radio commercials, small business, social, social media, television, transit, transit advertising, tv, twitter, where to start
Advertising – Where Do I Begin?

This is one of the first questions you’ll ask yourself when you consider your marketing strategy. Unfortunately, there’s no easy answer.

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Advertising, Branding, Budget, Demographic, Outdoor, Print, Radio, Social Media, TV, Web ApplicationsMcGalioads, advertising, advice, billboard, billboards, branding, bus bench, bus benches, commercial, commercials, community, direct mail, event, facebook, free advertising, instagram, mail out, marketing, mass appeal, outdoor, outdoor advertising, pinterest, radio, radio advertising, radio commercials, small business, social, social media, television, transit, transit advertising, tv, twitter, where to start
Advertising Medium Companions

Don’t trust anyone who says that other advertising mediums don’t work. They all work. They’re all capable of miserable failure as well. It’s all in the execution.

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Advertising, Branding, Budget, Demographic, Outdoor, Radio, Social Media, TV, Web ApplicationsMcGalioads, advertising, audio, billboard, billboards, brand, branding, budget, budgeting, commercial, commercials, facebook, information, internet, marketing, media, medium, online, out of home, out of home marketing, outdoor, pinterest, radio, sales, social media, television, tv, twitter
Using Facebook, Twitter & Pinterest with Radio

We all know that social media is “important.” But, to be honest, I don’t think anybody has found a solid way to correctly use it as an advertising medium. Don’t get me wrong, I think it is an essential part to doing business these days, but nobody has nailed down the best way to harness it.

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Advertising, Branding, Demographic, Radio, Social Media, Web ApplicationsMcGalioads, advertising, brand, branding, commercial, commercials, example, examples, facebook, internet, marketing, online, pinterest, radio, sales, sample, social media, twitter, web, website, websites