Posts tagged client
6 Reasons Why People are Stupid

A person is smart. People are dumb. Here’s what we need to do in advertising to help them keep up.

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Advertising, Branding, Radio, White NoiseMcGalioads, advertising, attention span, attention spans, brand, branding, client, clients, complaints, dumb, illusion of truth, information, internet, listen, listener, marketing, medium, radio, radio advertising, rebranding, sales, sample, samples, script, smart, stupid, web, website, websites, white noise
When should you voice your own ads?

Owners voicing their own ads can either be really good, or really bad. There isn’t really an in between.  I’m not against it. I just think that it’s usually misused. It can be a really powerful tool in the right situations.

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Advertising, Branding, Pitfalls, RadioMcGalioads, advertising, announcer, automotive, brand, branding, business owner, car, car commercial, client, commercial, commercials, effective, enhance, how, marketing, owner, radio, sales, voice, voicing, when