Often when I play a piece of creative for a client, there is an uncomfortable silence choking the air out of the room when the audio finishes. I relish this moment. It’s in this moment that I realize I’ve achieved what I wanted.

Advertising, Branding, Print, Radio, White NoiseMcGalioJuly 4, 2013ads, advertising, approval, brand, branding, commercial, commercials, creative, demographic, fear, ideas, information, marketing, opportunity, promotion, radio, radio advertising, sales, scripts, spot, strategy, white noise

Opportunity! New Year’s Resolutions.

It’s a cliché that we’ll be inundated with hundreds of advertisements for gyms & weight loss products at this point in the year. Those industries make a crapload of cash based on collective regrets. It sounds awful, but there is a huge opportunity available to businesses on January 1st.

Advertising, Outdoor, Print, RadioMcGalioJanuary 2, 2013ads, advertising, brainstorm, brand, branding, budget, budgeting, commercial, commercials, demographic, ideas, marketing, media, new years, opportunity, promotion, radio, radio advertising, resolution, sales, spots

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