Posts tagged story
Three Lessons I Learned From the Olympics

I love the Olympics. There’s something about seeing the culmination of a life time of effort. We get wrapped up in the victories and the heartache. We cheer for people we’ve never heard of in sports we have little interest in. The Olympics inspire people for no other reason than that they are the Olympics.

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Advertising, Branding, Print, Radio, Social Media, TVMcGalio2012, ads, advertising, bolt, brand, branding, budget, commercial, commercials, example, examples, find your greatness, humanize, inclusion, information, london, london 2012, marketing, nike, olympics, olympics 2012, p&g, perspective, radio, sales, spots, stories, story, storytelling, usain bolt
$75 for a 6-pack - A Lesson in Storytelling

Last week I paid $75 for a six pack of beer. Keep in mind, I’m a complete cheapskate. So, what could possibly convince someone like me to spend a ridiculous amount of money on something like this? Well, It’s all in the story.

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Advertising, Branding, Crazy Ideas, RadioMcGalioads, advertising, beer, brand, branding, budget, commercials, educate, effective, entice, expensive, information, intrigue, marketing, radio, sales, shock, story, storytelling, telling, westreleven