Often when I play a piece of creative for a client, there is an uncomfortable silence choking the air out of the room when the audio finishes. I relish this moment. It’s in this moment that I realize I’ve achieved what I wanted.

Advertising, Branding, Print, Radio, White NoiseMcGalioJuly 4, 2013ads, advertising, approval, brand, branding, commercial, commercials, creative, demographic, fear, ideas, information, marketing, opportunity, promotion, radio, radio advertising, sales, scripts, spot, strategy, white noise

A Lesson from the Asylum

A friend of mine last week included me on a very flattering/insulting post on Facebook. Most people would have been somewhat offended. I wore it as a badge of honour. He compared me to a crazy person from an asylum.

Advertising, Branding, Crazy Ideas, RadioMcGalioJanuary 23, 2013ads, advertising, brainstorm, brainstorming, brand, branding, budget, coen, commercial, commercials, creative, demographic, diary, idea generation, ideas, journal, marketing, media, meeting, promotion, radio, radio advertising, sample, samples, spots, wildie

5 Ambitious Ideas that are scarier than anything you’re planning.

Whatever your “big” is, I want to encourage you to take the leap.

Advertising, Crazy Ideas, Radio, StorytellingMcGalioNovember 14, 2012ads, advertising, ambition, ambitious ventures, ben and jerry, brainstorm, brand, branding, budget, commercial, commercials, creative, creativity, demographic, google, ideas, inspiration, marketing, media, promotion, radio, red bull, red bull stratos, spots, startups, ventures, virgin, virgin galactic, xfl

5 Ways to Inspire Creativity

It’s easy to lose your creative flow, especially when you work in an industry that requires you to have dozens of ideas per day. Here are a few tricks I like to use to keep myself from working on terrible ideas.

Advertising, Branding, RadioMcGalioNovember 7, 2012ads, advertising, audio, brainstorm, brand, branding, budget, commercial, commercials, creative, creativity, demographic, ideas, inspiration, marketing, media, promotion, radio, radio advertising, sales, script, spots, vocal guitar solos, writers block

How to Approve Radio Creative

You know your business. But, chances are you don’t know how to get it out there. You may think you know how to write a radio commercial. How hard could it be right? It’s just a 30 second message?

Advertising, Branding, Budget, RadioMcGalioJanuary 25, 2012ads, advertising, approval, brand, branding, car commercial, commercial, commercials, creative, declining business, radio, sales, script, spotsComment

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