Posts in TV
RIP: Slogans
RIP: Slogans

Every clever formula will eventually fail. The more successful they are, the more likely they’ll become poisonous eventually.

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Advertising, Branding, Pitfalls, Print, Radio, Tips/Trends, TV, UncategorizedMcGalioads, advertisements, advertising, brand, burger king, car commercial, commercial, effective, enhance, example, examples, free advice, hotels-com, ideas, marketing, marketing tip, nike, radio, radio advertising, slogan, slogans, sorry pilots, tag line, tag lines, wendy's
The One-Two Punch

It can be easy to fall in love with a slick commercial when you’re looking for a campaign for your business. Maybe it makes you laugh, maybe it makes you sound cool, or trendy or any number of other images. But, does it actually say anything solid about your business?

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Advertising, Branding, Pitfalls, Print, Radio, TVMcGalioads, advertising, brand, branding, budget, car commercial, commercial, commercials, demographic, ideas, information, internet, judging, marketing, media, medium, online, promotion, punch, radio, radio advertising, sales, script, scripts, spots
A Call for Advertising Revolution

Honest question. Do we talk about ourselves too much in advertising?

Seriously. We all know that this is why people hate commercials of all types. They’re in your face, they waste your time, and they make you tune out.

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Advertising, Branding, Crazy Ideas, Outdoor, Pitfalls, Print, Radio, Social Media, TV, White NoiseMcGalioads, advertising, brainstorm, brand, branding, budget, change, commercial, commercials, demographic, different, different advertising, effective, example, examples, facebook, idea, ideas, identity, information, internet, marketing, media, medium, personality, promotion, radio, radio advertising, revolution, sales, samples, script, social media, spots, success, twitter, website, websites, white noise
Are Your Commercials Easy to Ignore?

The point of buying advertising time is to make your business stand out. So, why are so many commercials so easy to ignore? How are businesses allowing this to happen? Actually... it’s pretty easy. Don’t fret. Read this article and take the points to heart.

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Advertising, Branding, Demographic, Print, Radio, Sale, TVMcGalioads, advertising, be heard, brainstorm, brand, branding, budget, commercial, commercials, demographic, effective, enhance, example, examples, ideas, ignorable, ignore, information, marketing, media, medium, message, promotion, radio, radio advertising, sales, script, spots, stand out, white noise
The Best Advertising Form in the World

This is a radio advertising site. So, you probably think I’m going to jump right out and declare radio king. Well, you’d be wrong. Radio is great, and so are countless other advertising forms when used correctly. But, the best advertising you will ever receive is free. What is it?

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Advertising, Branding, Budget, Outdoor, Print, Radio, TVMcGalioads, advertisements, advertising, best ads, brand, branding, business, commercial, commercials, direct mail, effective, enhance, generating sales, information, marketing, medium, outdoor, print, radio, radio advertising, sales, sales generation, sales growth, spots, television, tv, word of mouth
Part 2 - Advertising - Where do I begin?

Last week we tackled this question from the perspective of a small business. This week, let’s imagine we have a big budget, but not much of a brand.

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Advertising, Branding, Budget, Outdoor, Pitfalls, Print, Radio, Social Media, TV, Web ApplicationsMcGalioads, advertising, advice, big business, billboard, billboards, branding, bus bench, bus benches, commercial, commercials, community, direct mail, event, facebook, free advertising, instagram, mail out, marketing, mass appeal, media mix, outdoor, outdoor advertising, pinterest, radio, radio advertising, radio commercials, small business, social, social media, television, transit, transit advertising, tv, twitter, where to start
Advertising – Where Do I Begin?

This is one of the first questions you’ll ask yourself when you consider your marketing strategy. Unfortunately, there’s no easy answer.

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Advertising, Branding, Budget, Demographic, Outdoor, Print, Radio, Social Media, TV, Web ApplicationsMcGalioads, advertising, advice, billboard, billboards, branding, bus bench, bus benches, commercial, commercials, community, direct mail, event, facebook, free advertising, instagram, mail out, marketing, mass appeal, outdoor, outdoor advertising, pinterest, radio, radio advertising, radio commercials, small business, social, social media, television, transit, transit advertising, tv, twitter, where to start
Three Lessons I Learned From the Olympics

I love the Olympics. There’s something about seeing the culmination of a life time of effort. We get wrapped up in the victories and the heartache. We cheer for people we’ve never heard of in sports we have little interest in. The Olympics inspire people for no other reason than that they are the Olympics.

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Advertising, Branding, Print, Radio, Social Media, TVMcGalio2012, ads, advertising, bolt, brand, branding, budget, commercial, commercials, example, examples, find your greatness, humanize, inclusion, information, london, london 2012, marketing, nike, olympics, olympics 2012, p&g, perspective, radio, sales, spots, stories, story, storytelling, usain bolt
5 Legal Issues to Avoid in Your Radio Ads

I always want to push you to make commercials that stand out. But, there are some things that you just … can’t … say!! I won’t go into the full depth of the legalities because they are extremely convoluted. This is just a short guide to show you what to avoid in Canada.

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Advertising, Laws, Pitfalls, Radio, TVMcGalioacupuncture, ads, advertising, alcohol, automotive, avoid, brand, branding, budget, can say, can't say, car, car commercial, chiro, chiropractor, claim, claims, commercial, commercials, copyright, copyright infringement, dentist, gaming, health, industry, information, infringement, law, laws, lawyer, legal, legality, marketing, medium, music, radio, regulation, regulations, sales, script
Advertising Medium Companions

Don’t trust anyone who says that other advertising mediums don’t work. They all work. They’re all capable of miserable failure as well. It’s all in the execution.

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Advertising, Branding, Budget, Demographic, Outdoor, Radio, Social Media, TV, Web ApplicationsMcGalioads, advertising, audio, billboard, billboards, brand, branding, budget, budgeting, commercial, commercials, facebook, information, internet, marketing, media, medium, online, out of home, out of home marketing, outdoor, pinterest, radio, sales, social media, television, tv, twitter
Matching Mediums - Radio, TV, Print & Outdoor

Radio is a great medium. And there’s every chance that it’s the only one you need. But, I get that you might not be convinced by one guy writing a blog on the net. Or maybe you manage a business that has a sizeable advertising budget that can properly span across multiple mediums

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Advertising, Audio Featured, Branding, Jingle, Outdoor, Print, Radio, TVMcGalioads, advertising, audio, billboard, brand, branding, commercial, commercials, effective, example, examples, jingle, jingles, medium, outdoor, print, radio, sales, sample, samples, script, spots, television, tv, uspComment