Often when I play a piece of creative for a client, there is an uncomfortable silence choking the air out of the room when the audio finishes. I relish this moment. It’s in this moment that I realize I’ve achieved what I wanted.

Advertising, Branding, Print, Radio, White NoiseMcGalioJuly 4, 2013ads, advertising, approval, brand, branding, commercial, commercials, creative, demographic, fear, ideas, information, marketing, opportunity, promotion, radio, radio advertising, sales, scripts, spot, strategy, white noise

How to Approve Radio Creative

You know your business. But, chances are you don’t know how to get it out there. You may think you know how to write a radio commercial. How hard could it be right? It’s just a 30 second message?

Advertising, Branding, Budget, RadioMcGalioJanuary 25, 2012ads, advertising, approval, brand, branding, car commercial, commercial, commercials, creative, declining business, radio, sales, script, spotsComment

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