Crappy commercials suck. You hate watching them, listening to them, being bombarded by them at every second of every damn day.
But… some of them. SOME of them get you. Some of them trick you into listening.
Read MoreA person is smart. People are dumb. Here’s what we need to do in advertising to help them keep up.
Read MoreRadio is difficult to track. It’s one of the few weaknesses that come with the medium. The good thing is, the trackability of radio does not hamper the effectiveness of radio. Radio is often a leap of faith. But, if it’s respected it works.
Read MoreEvery business owner fears wasting their advertising budget. The unfortunate thing is, most advertising budgets are wastedas a result of fear.
Read MoreThe more ads I write, the more I realize that there may not be a need for contact information these days.
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Forgive me for the possibly gross title of this post. I couldn’t help myself. I want to base this topic around a great analogy that describes one of the biggest problems with most radio commercials.
Read MoreThe allure of texting is the ease. It’s preferable to type out quick messages instead of having long conversations. It works with people you know and love. It works even better with people you don’t know or love.
Read MoreWe all know that social media is “important.” But, to be honest, I don’t think anybody has found a solid way to correctly use it as an advertising medium. Don’t get me wrong, I think it is an essential part to doing business these days, but nobody has nailed down the best way to harness it.
Read MoreAll I want to do is tell you people that Jingles don’t work. I want to tell you that your businesses will fail as soon as the first note is played on the radio. But, I … just … can’t.
Read MoreEveryone in radio likes to rip apart Groupon. It’s kind of funny. The only reason they get so upset is because it’s eating into our client bases. I’m not saying it’s a perfect model, but it does have its place.
Read MoreI have a real hate on for crappy website addresses. In general, radio works great with your website. Tagging commercials with your web domain is a great way to cash in on an interested listener.
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