Outward Brand VS Inward Brand

Advertising campaigns are designed to bring attention to your company. The point is to get someone to visit a store, visit a website, or simply gain recognition of a brand. It can’t stop there!

Advertising, Branding, Outdoor, Print, Radio, Sale, Social MediaMcGalioMarch 27, 2013ads, advertising, brainstorm, brand, branding, budget, car commercial, commercial, commercials, consistency, demographic, effective, enhance, example, examples, ideas, in store, internet, inward, marketing, media, medium, music, outward, promotion, radio, radio advertising, sales, samples, social media, spots, twitter, uniforms, website, websites

Are Your Commercials Easy to Ignore?

The point of buying advertising time is to make your business stand out. So, why are so many commercials so easy to ignore? How are businesses allowing this to happen? Actually... it’s pretty easy. Don’t fret. Read this article and take the points to heart.

Advertising, Branding, Demographic, Print, Radio, Sale, TVMcGalioMarch 13, 2013ads, advertising, be heard, brainstorm, brand, branding, budget, commercial, commercials, demographic, effective, enhance, example, examples, ideas, ignorable, ignore, information, marketing, media, medium, message, promotion, radio, radio advertising, sales, script, spots, stand out, white noise

4 Things to do Before You Advertise

Advertising can be successful and still ultimately fail. Usually, both sides don’t understand why it didn’t result in actual success. The sad thing is it’s often blamed on the campaign or medium when it could have been a number of other disconnects in the execution. So, this week, let’s discuss some of the things you should do before you even consider advertising.

Advertising, Audio Featured, Branding, Podcast, Radio, SaleMcGalioDecember 12, 2012ads, advertising, audio, audio demos, before, brand, branding, budget, business, commercial, commercials, demos, different, education, example, examples, information, internet, marketing, medium, online, preparation, radio, radio advertising, radio podcast, sales, sample, samples, scripts, search engine optimization, SEO, staff, website, websites

Human Insight - The Fear of Missing Out

You pick up your cell phone. Thumb around for 10 seconds and put it down. You go back to what you were doing. A minute or two passes by. As if by magic, you realize your cell phone is back in your hand.

Advertising, Radio, Sale, Social MediaMcGalioSeptember 26, 2012ads, advertising, brand, branding, cell phone, cells, commercial, commercials, facebook, fear, internet, marketing, missing out, mobile, phone, pinterest, radio, radio advertising, script, social media, text, tweet, twitter

Smart Dimes Over Dumb Dollars

I believe that absolutely any radio commercial will work. I don’t care how bad it is. I don’t care how clichéd it is. It can be voiced by someone with no vocal skill. It can be irritating. It will work for you. IF….

Advertising, Branding, Pitfalls, Radio, SaleMcGalioJune 13, 2012ads, advertising, brand, branding, budget, budgeting, commercial, commercials, effective, enhance, fiscal, marketing, money, radio, sales, spending, spots

Concise

A great idea can be diminished by using it in tandem other good ideas.

Advertising, Branding, Pitfalls, Radio, SaleMcGalioJune 6, 2012ads, advertising, brand, branding, commercial, commercials, concise, example, examples, hvac, information, internet, marketing, radio, rebranding, sales, sample, samples, script, website, websites

3 Balls, One Thought

Forgive me for the possibly gross title of this post. I couldn’t help myself. I want to base this topic around a great analogy that describes one of the biggest problems with most radio commercials.

Advertising, Branding, Crazy Ideas, Pitfalls, Radio, SaleMcGalioMay 9, 2012ads, advertising, brand, branding, commercial, commercials, effective, enhance, fix, length, marketing, online, radio, sales, web, website, websites

Gateway Drugs

I saw a billboard on the way into the office today. McDonalds is offering their soft drinks for $1 all summer again; any size, any time. I think they’ve used this promotion for at least the last three years. It’s a great idea designed to create traffic based on a simple deal.

Advertising, Branding, Budget, Crazy Ideas, Outdoor, Radio, SaleMcGalioApril 25, 2012ads, advertising, brand, branding, commercial, commercials, effective, example, examples, free soft drinks, marketing, mcdonalds, radio, sales, samples, spots

Free

The goal of any advertising campaign is to get more customers, more traffic, or more attention. Unfortunately, advertising is very expensive, and sometimes doesn’t quite fit into the plans for many business owners.

Advertising, Branding, Budget, Crazy Ideas, Radio, SaleMcGalioApril 18, 2012ads, advertising, brand, branding, commercial, commercials, free, free product, free radio, free radio commercial- free radio ad, marketing, radio, sales

Branding with a Sale

In general, I don’t think offering sales are the greatest way of advancing your business. But, that doesn’t mean there isn’t any value in it. Yes, offering a deal may get more people to visit your business. But, are those the people you want to become your main income source?

Advertising, Branding, Radio, SaleMcGalioNovember 16, 2011ads, advertising, brand, branding, car, car commercial, commercial, commercials, effective, radio, sale, salesComment

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