RIP: Slogans

Every clever formula will eventually fail. The more successful they are, the more likely they’ll become poisonous eventually.

Advertising, Branding, Pitfalls, Print, Radio, Tips/Trends, TV, UncategorizedMcGalioMay 26, 2016ads, advertisements, advertising, brand, burger king, car commercial, commercial, effective, enhance, example, examples, free advice, hotels-com, ideas, marketing, marketing tip, nike, radio, radio advertising, slogan, slogans, sorry pilots, tag line, tag lines, wendy's

Outward Brand VS Inward Brand

Advertising campaigns are designed to bring attention to your company. The point is to get someone to visit a store, visit a website, or simply gain recognition of a brand. It can’t stop there!

Advertising, Branding, Outdoor, Print, Radio, Sale, Social MediaMcGalioMarch 27, 2013ads, advertising, brainstorm, brand, branding, budget, car commercial, commercial, commercials, consistency, demographic, effective, enhance, example, examples, ideas, in store, internet, inward, marketing, media, medium, music, outward, promotion, radio, radio advertising, sales, samples, social media, spots, twitter, uniforms, website, websites

A Call for Advertising Revolution

Honest question. Do we talk about ourselves too much in advertising?

Seriously. We all know that this is why people hate commercials of all types. They’re in your face, they waste your time, and they make you tune out.

Advertising, Branding, Crazy Ideas, Outdoor, Pitfalls, Print, Radio, Social Media, TV, White NoiseMcGalioMarch 20, 2013ads, advertising, brainstorm, brand, branding, budget, change, commercial, commercials, demographic, different, different advertising, effective, example, examples, facebook, idea, ideas, identity, information, internet, marketing, media, medium, personality, promotion, radio, radio advertising, revolution, sales, samples, script, social media, spots, success, twitter, website, websites, white noise

Are Your Commercials Easy to Ignore?

The point of buying advertising time is to make your business stand out. So, why are so many commercials so easy to ignore? How are businesses allowing this to happen? Actually... it’s pretty easy. Don’t fret. Read this article and take the points to heart.

Advertising, Branding, Demographic, Print, Radio, Sale, TVMcGalioMarch 13, 2013ads, advertising, be heard, brainstorm, brand, branding, budget, commercial, commercials, demographic, effective, enhance, example, examples, ideas, ignorable, ignore, information, marketing, media, medium, message, promotion, radio, radio advertising, sales, script, spots, stand out, white noise

Horizontal Schedules

Radio advertising is expensive. Unfortunately, you don’t have $30-120K a year to drop on one station immediately. That’s ok. I mean, how many people open a business and have that kind of cash to drop on their new venture.

Advertising, Branding, Budget, Demographic, RadioMcGalioFebruary 20, 2013ads, advertising, audio, brand, branding, budget, budgeting, business, cheap advertising, cheap radio, commercial, commercials, demographic, demos, effective, enhance, example, examples, horizontal schedule, inexpensive advertising, internet, marketing, media, medium, overnights, radio, radio advertising, sales, sample

Mental Anchors

Crappy commercials suck. You hate watching them, listening to them, being bombarded by them at every second of every damn day.

But… some of them. SOME of them get you. Some of them trick you into listening.

Advertising, Branding, Pitfalls, Print, Radio, Web ApplicationsMcGalioFebruary 13, 2013ads, advertising, anchor, attention, attention span, brainstorm, brand, branding, budget, c ommercials, car commercial, commercial, commercials, demographic, effective, enhance, example, ideas, information, internet, keyword, keywords, marketing, media, medium, mental, mental anchor, online, promotion, radio, radio advertising, sales, sample, script, SEO, spots, trick, url, web, website, websites

One Stop Shop

Everybody seems to think this phrase sits at the pinnacle of effective advertising. And hey, maybe it is a fantastic way to run a business in your industry. But, I can promise you this… it is one of the dullest, clichéd, trite things you can say about yourself.

Advertising, Pitfalls, RadioMcGalioJanuary 30, 2013ads, advertising, advice, audio, brand, branding, budget, cliche, commercial, commercials, demographic, effective, ideas, marketing, media, one stop shop, promotion, radio, radio advertising, sales, spots

7 ways to advertise for free!

I was looking at my analytics results for the past year for my site. I noticed one of the main things people are looking for are ways to advertise for free. Ok cheapskates, here are few ideas on me. When you strike it rich, just make sure to utilize your buddy over here at Air Support. Let’s go!

Advertising, Budget, Crazy Ideas, Outdoor, RadioMcGalioJanuary 16, 2013ads, advertise for free, advertising, brainstorm, brand, branding, budget, commercial, commercials, demographic, effective, enhance, example, examples, facebook, free, free advertising, ideas, internet, marketing, media, medium, pinterest, promotion, radio, radio advertising, sales, social media, spots, twitter, website, websites

When Will My Ads Work?

Good for you! You’re ready to advertise. Now, it’s best to know what to expect. Everybody wants their ads to work from the first time they play. Unfortunately, that’s not always they way it works. Actually, it’s pretty much never the way it works... unless you run this scenario.

Be The Hero

When you can, be the hero.

Advertising, Branding, RadioMcGalioNovember 30, 2012ads, advertising, aid, audio, brand, branding, charity, commercial, commercials, donation, donations, effective, example, examples, help, humanize, marketing, mastercard, radio, radio advertising, salvation army, slave lake, slave lake fire, timely

Fill in the Blanks

So, how do you give your business a personality? Well, I have a little homework to help set you on your way. All you need to do is fill in the blanks.

Advertising, Branding, RadioMcGalioNovember 21, 2012ads, advertising, blanks, brainstorm, brand, branding, budget, commercial, commercials, demographic, effective, fill in the blanks, ideas, identity, lexicon, marketing, media, personality, promotion, radio, radio advertising, sales, social media, spots, unique, vocabulary, words

Lexicon of a Brand

The words you use to describe your brand have a profound effect on how your company is perceived. There’s a vast difference between words that seemingly have the same meaning.

UncategorizedMcGalioOctober 31, 2012ads, advertising, automotive, brand, branding, brisk, budget, car commercial, commercial, commercials, crackle, effective, emotion, feeling, finger lickin' good, kfc, lexicon, liptons, marketing, mastercard, mazda, medium, pop, priceless, radio, radio advertising, rebranding, sales, sample, samples, sense, snap, snap crackle pop, spots, synonyms, vocabulary, words, zoom zoom

Dead toes, Singing Dingoes, and a Skydive from Space

I was in a client meeting with a pub last week. We were trying to discover what made them special when something really unfortunate happened. After many questions we discovered that nothing set them apart from their competition. That’s not really all that weird. The only time it becomes an issue is when the business refuses to create something new.

Branding, Crazy Ideas, Radio, StorytellingMcGalioOctober 24, 2012ads, advertising, audio, bar, bar ad, brand, branding, dingo, effective, example, examples, information, marketing, medium, pub, radio, radio advertising, restaurant, restaurant ad, sales, sample, samples, sour toe, stock exchange, stories, storytelling, tradition, yukon

The Best Advertising Form in the World

This is a radio advertising site. So, you probably think I’m going to jump right out and declare radio king. Well, you’d be wrong. Radio is great, and so are countless other advertising forms when used correctly. But, the best advertising you will ever receive is free. What is it?

Advertising, Branding, Budget, Outdoor, Print, Radio, TVMcGalioOctober 17, 2012ads, advertisements, advertising, best ads, brand, branding, business, commercial, commercials, direct mail, effective, enhance, generating sales, information, marketing, medium, outdoor, print, radio, radio advertising, sales, sales generation, sales growth, spots, television, tv, word of mouth

6 reasons why people are smart

One of the most difficult tasks you will have in your advertising campaign is getting a handle on how you speak to your audience.

Advertising, Branding, Crazy Ideas, Radio, White NoiseMcGalioOctober 3, 2012ads, advertising, brand, branding, clientele, clients, commercial, commercials, effective, extraordinary, marketing, medium, ordinary, radio, radio advertising, sales, smart, surprise, white noise

$75 for a 6-pack - A Lesson in Storytelling

Last week I paid $75 for a six pack of beer. Keep in mind, I’m a complete cheapskate. So, what could possibly convince someone like me to spend a ridiculous amount of money on something like this? Well, It’s all in the story.

Advertising, Branding, Crazy Ideas, RadioMcGalioJuly 18, 2012ads, advertising, beer, brand, branding, budget, commercials, educate, effective, entice, expensive, information, intrigue, marketing, radio, sales, shock, story, storytelling, telling, westreleven

4 Ways Bravery Will Bring Advertising Success

Every business owner fears wasting their advertising budget. The unfortunate thing is, most advertising budgets are wastedas a result of fear.

Advertising, Branding, Demographic, RadioMcGalioJuly 4, 2012ads, advertising, brand, branding, brave, bravery, budget, budgeting, commercial, commercials, declining business, dollars, effective, enhance, fear, marketing, money, radio, script, spots, usp, web

Testimonials

Testimonials are like C4. They’re horrifically unstable. They can easily blow your campaign up in to a blaze of failure, tears, and regret. They can also be pretty good. Pretty damn good.

Advertising, Branding, Budget, Pitfalls, RadioMcGalioJune 20, 2012ads, advertising, brand, branding, budget, budgeting, commercial, commercials, effective, endorse, endorsement, enhance, example, examples, humanize, marketing, radio, sales, spots, testimonial, testimonials, trust, white noise

Smart Dimes Over Dumb Dollars

I believe that absolutely any radio commercial will work. I don’t care how bad it is. I don’t care how clichéd it is. It can be voiced by someone with no vocal skill. It can be irritating. It will work for you. IF….

Advertising, Branding, Pitfalls, Radio, SaleMcGalioJune 13, 2012ads, advertising, brand, branding, budget, budgeting, commercial, commercials, effective, enhance, fiscal, marketing, money, radio, sales, spending, spots

3 Ways to Make People Pay Attention

If advertising was as easy as throwing out your business name, model, and address, I wouldn’t have a job. It’s not that easy. People are cynical. They don’t want to hear what you have to say. They’ve heard it all before. To make things worse, you have 15-60 seconds to make them change their minds. Crap.

Advertising, Branding, RadioMcGalioMay 30, 2012ads, advertising, attention, attention spans, brand, branding, commercial, commercials, effective, entertain, inform, information, marketing, radio, radio advertising, radio marketing, sales, sample, samples, surprise

Blog

Your business never sounded better...

Radio advertising done differently.

—