Be The Hero

When you can, be the hero.

Advertising, Branding, RadioMcGalioNovember 30, 2012ads, advertising, aid, audio, brand, branding, charity, commercial, commercials, donation, donations, effective, example, examples, help, humanize, marketing, mastercard, radio, radio advertising, salvation army, slave lake, slave lake fire, timely

Crazy Advertising Idea - Languages

Que faire si vos clients les plus précieux étaient françaises? Comment choisissez-vous les atteindre? Feel free to toss that phrase into Google Translate, because it’s what I’d like to talk with you about today.

Advertising, Branding, Crazy Ideas, Demographic, RadioMcGalioAugust 29, 2012ads, advertising, advertising advice, advertising ideas, audio, brand, commercial, commercials, demographic, ethnic, example, examples, humanize, information, language, marketing, radio, sales, translate, translation, usp

Three Lessons I Learned From the Olympics

I love the Olympics. There’s something about seeing the culmination of a life time of effort. We get wrapped up in the victories and the heartache. We cheer for people we’ve never heard of in sports we have little interest in. The Olympics inspire people for no other reason than that they are the Olympics.

Advertising, Branding, Print, Radio, Social Media, TVMcGalioAugust 15, 20122012, ads, advertising, bolt, brand, branding, budget, commercial, commercials, example, examples, find your greatness, humanize, inclusion, information, london, london 2012, marketing, nike, olympics, olympics 2012, p&g, perspective, radio, sales, spots, stories, story, storytelling, usain bolt

Testimonials

Testimonials are like C4. They’re horrifically unstable. They can easily blow your campaign up in to a blaze of failure, tears, and regret. They can also be pretty good. Pretty damn good.

Advertising, Branding, Budget, Pitfalls, RadioMcGalioJune 20, 2012ads, advertising, brand, branding, budget, budgeting, commercial, commercials, effective, endorse, endorsement, enhance, example, examples, humanize, marketing, radio, sales, spots, testimonial, testimonials, trust, white noise

Intrinsic Value

What additional value do you add to your service or product? I had a big laugh when I saw the attached picture a week ago. I had no idea that there was no difference between a Magnum condom and a regular one.

UncategorizedMcGalioJanuary 2, 2012adam edmonton, adam mcgale, adam mcgale edmonton, ads, advertising, advertising agency, advertising agency canada, advertising agency edmonton, advertising blog, air support blog, air support radio blog, alberta, audio, audio demos, blog, brand, branding, business, canada, canadian advertising, canadian advertising agency, canadian radio advertising agency, canadian radio blog, commercial, commercials, condom, demos, different, different radio advertising, dyson, edmonton, edmonton advertising agency, edmonton radio, edmonton radio ad, edmonton radio advertsing, edmonton radio blog, edmonton radio commercial, edmonton radio marketing, effective, enhance, example, examples, humanize, magnum, marketing, marketing blog, mcgale, media blog, medium, radio, radio ad, radio advertising, radio advertising agency, radio advertising agency edmonton, radio advertising canada, radio advice, radio blog, radio commercial, radio recon, radio recon blog, radio tips, sales, sample, samples, scripts, storytelling, trojan, vacuum, value

Winning Christmas

We all know that Christmas is one of the biggest times of the year for consumer spending. And so, it’s also one of the busiest times for advertising. I actually think it isn’t the best time to advertise though.

Advertising, Branding, Budget, RadioMcGalioNovember 23, 2011ads, advertising, car commercial, christmas, commercial, commercials, effective, furniture store, holidays, humanize, radio, sales, scriptComment

Air Your Dirty Laundry

Who says a bad thing has to be a bad thing?!? Sometimes, the biggest negative about your business is the best topic to tackle for your advertising campaign.

Advertising, Audio Featured, Branding, Crazy Ideas, RadioMcGalioSeptember 28, 2011ads, advertising, audio, brand, branding, commercial, commercials, declining business, effective, enhance, example, examples, good, humanize, myth, negative, news, newspaper, positive, radio, rebranding, sample, samples, spotsComment

Humanizing your product for advertising success

People are funny creatures. We can make a kinship with practically anything.

Advertising, Audio Featured, Branding, RadioMcGalioAugust 24, 2011ads, advertising, audio, brand, branding, car, commercial, commercials, effective, emotion, enhance, example, examples, good, hot tub, humanize, radio, sales, sample, samples, spotsComment

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