RIP: Slogans

Every clever formula will eventually fail. The more successful they are, the more likely they’ll become poisonous eventually.

Advertising, Branding, Pitfalls, Print, Radio, Tips/Trends, TV, UncategorizedMcGalioMay 26, 2016ads, advertisements, advertising, brand, burger king, car commercial, commercial, effective, enhance, example, examples, free advice, hotels-com, ideas, marketing, marketing tip, nike, radio, radio advertising, slogan, slogans, sorry pilots, tag line, tag lines, wendy's

The One-Two Punch

It can be easy to fall in love with a slick commercial when you’re looking for a campaign for your business. Maybe it makes you laugh, maybe it makes you sound cool, or trendy or any number of other images. But, does it actually say anything solid about your business?

Advertising, Branding, Pitfalls, Print, Radio, TVMcGalioApril 3, 2013ads, advertising, brand, branding, budget, car commercial, commercial, commercials, demographic, ideas, information, internet, judging, marketing, media, medium, online, promotion, punch, radio, radio advertising, sales, script, scripts, spots

A Call for Advertising Revolution

Honest question. Do we talk about ourselves too much in advertising?

Seriously. We all know that this is why people hate commercials of all types. They’re in your face, they waste your time, and they make you tune out.

Advertising, Branding, Crazy Ideas, Outdoor, Pitfalls, Print, Radio, Social Media, TV, White NoiseMcGalioMarch 20, 2013ads, advertising, brainstorm, brand, branding, budget, change, commercial, commercials, demographic, different, different advertising, effective, example, examples, facebook, idea, ideas, identity, information, internet, marketing, media, medium, personality, promotion, radio, radio advertising, revolution, sales, samples, script, social media, spots, success, twitter, website, websites, white noise

Mental Anchors

Crappy commercials suck. You hate watching them, listening to them, being bombarded by them at every second of every damn day.

But… some of them. SOME of them get you. Some of them trick you into listening.

Advertising, Branding, Pitfalls, Print, Radio, Web ApplicationsMcGalioFebruary 13, 2013ads, advertising, anchor, attention, attention span, brainstorm, brand, branding, budget, c ommercials, car commercial, commercial, commercials, demographic, effective, enhance, example, ideas, information, internet, keyword, keywords, marketing, media, medium, mental, mental anchor, online, promotion, radio, radio advertising, sales, sample, script, SEO, spots, trick, url, web, website, websites

One Stop Shop

Everybody seems to think this phrase sits at the pinnacle of effective advertising. And hey, maybe it is a fantastic way to run a business in your industry. But, I can promise you this… it is one of the dullest, clichéd, trite things you can say about yourself.

Advertising, Pitfalls, RadioMcGalioJanuary 30, 2013ads, advertising, advice, audio, brand, branding, budget, cliche, commercial, commercials, demographic, effective, ideas, marketing, media, one stop shop, promotion, radio, radio advertising, sales, spots

Part 2 - Advertising - Where do I begin?

Last week we tackled this question from the perspective of a small business. This week, let’s imagine we have a big budget, but not much of a brand.

3 things to expect with long radio campaigns

Want to ensure a smooth year with your new advertising campaign? It can be extremely stressful if you don’t know what you’re getting into. Here’s a guideline of things that will catch you by surprise if you weren’t prepared by a professional.

5 Legal Issues to Avoid in Your Radio Ads

I always want to push you to make commercials that stand out. But, there are some things that you just … can’t … say!! I won’t go into the full depth of the legalities because they are extremely convoluted. This is just a short guide to show you what to avoid in Canada.

Advertising, Laws, Pitfalls, Radio, TVMcGalioAugust 8, 2012acupuncture, ads, advertising, alcohol, automotive, avoid, brand, branding, budget, can say, can't say, car, car commercial, chiro, chiropractor, claim, claims, commercial, commercials, copyright, copyright infringement, dentist, gaming, health, industry, information, infringement, law, laws, lawyer, legal, legality, marketing, medium, music, radio, regulation, regulations, sales, script

3 Things to Prove "In Store" and Not in Your Commercials

30 seconds. That’s the amount of time you have to make someone listen up, and buy in. It isn’t a lot of time. And, if you don’t play that 30 second message enough, it may never make an impact.

Advertising, Branding, Pitfalls, Radio, White NoiseMcGalioJuly 11, 2012ads, advertising, advertising advice, advertising ideas, automotive, bad, brand, branding, car, car commercial, commercial, commercials, information, internet, marketing, product, radio, radio advertising, rebranding, sales, script, selection, service, spots, white noise

Excuses For Not Advertising

There are two conflicting opinions that I hear from clients on a weekly basis.

Advertising, Branding, Pitfalls, Radio, White NoiseMcGalioJune 27, 2012ads, advertising, audio, automotive, brand, branding, car, car commercial, commercial, commercials, competitor, competitors, declining business, example, examples, excuse, excuses, marketing, media, medium, radio, sales, white noise

Testimonials

Testimonials are like C4. They’re horrifically unstable. They can easily blow your campaign up in to a blaze of failure, tears, and regret. They can also be pretty good. Pretty damn good.

Advertising, Branding, Budget, Pitfalls, RadioMcGalioJune 20, 2012ads, advertising, brand, branding, budget, budgeting, commercial, commercials, effective, endorse, endorsement, enhance, example, examples, humanize, marketing, radio, sales, spots, testimonial, testimonials, trust, white noise

Smart Dimes Over Dumb Dollars

I believe that absolutely any radio commercial will work. I don’t care how bad it is. I don’t care how clichéd it is. It can be voiced by someone with no vocal skill. It can be irritating. It will work for you. IF….

Advertising, Branding, Pitfalls, Radio, SaleMcGalioJune 13, 2012ads, advertising, brand, branding, budget, budgeting, commercial, commercials, effective, enhance, fiscal, marketing, money, radio, sales, spending, spots

Concise

A great idea can be diminished by using it in tandem other good ideas.

Advertising, Branding, Pitfalls, Radio, SaleMcGalioJune 6, 2012ads, advertising, brand, branding, commercial, commercials, concise, example, examples, hvac, information, internet, marketing, radio, rebranding, sales, sample, samples, script, website, websites

3 Balls, One Thought

Forgive me for the possibly gross title of this post. I couldn’t help myself. I want to base this topic around a great analogy that describes one of the biggest problems with most radio commercials.

Advertising, Branding, Crazy Ideas, Pitfalls, Radio, SaleMcGalioMay 9, 2012ads, advertising, brand, branding, commercial, commercials, effective, enhance, fix, length, marketing, online, radio, sales, web, website, websites

When should you voice your own ads?

Owners voicing their own ads can either be really good, or really bad. There isn’t really an in between. I’m not against it. I just think that it’s usually misused. It can be a really powerful tool in the right situations.

Advertising, Branding, Pitfalls, RadioMcGalioApril 4, 2012ads, advertising, announcer, automotive, brand, branding, business owner, car, car commercial, client, commercial, commercials, effective, enhance, how, marketing, owner, radio, sales, voice, voicing, when

Do you advertise your business or your industry?

Are you advertising for your business or your industry? This is a really weird pitfall that rarely gets looked at. Good advertisements should give you a good reason to use that specific businesses service.

Advertising, Branding, Jingle, Pitfalls, Radio, White NoiseMcGalioMarch 21, 2012ads, advertising, advertising advice, advice, brand, branding, jingle, jingles, marketing, pitfalls, radio, redirect, sales, website, websites, white noise

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Radio advertising done differently.

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