Every clever formula will eventually fail. The more successful they are, the more likely they’ll become poisonous eventually.
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It can be easy to fall in love with a slick commercial when you’re looking for a campaign for your business. Maybe it makes you laugh, maybe it makes you sound cool, or trendy or any number of other images. But, does it actually say anything solid about your business?
Read MoreAdvertising campaigns are designed to bring attention to your company. The point is to get someone to visit a store, visit a website, or simply gain recognition of a brand. It can’t stop there!
Read MoreCrappy commercials suck. You hate watching them, listening to them, being bombarded by them at every second of every damn day.
But… some of them. SOME of them get you. Some of them trick you into listening.
Read MoreGood for you! You’re ready to advertise. Now, it’s best to know what to expect. Everybody wants their ads to work from the first time they play. Unfortunately, that’s not always they way it works. Actually, it’s pretty much never the way it works... unless you run this scenario.
Read MoreThe words you use to describe your brand have a profound effect on how your company is perceived. There’s a vast difference between words that seemingly have the same meaning.
Read MoreWant to ensure a smooth year with your new advertising campaign? It can be extremely stressful if you don’t know what you’re getting into. Here’s a guideline of things that will catch you by surprise if you weren’t prepared by a professional.
Read MoreI always want to push you to make commercials that stand out. But, there are some things that you just … can’t … say!! I won’t go into the full depth of the legalities because they are extremely convoluted. This is just a short guide to show you what to avoid in Canada.
Read MoreRadio is difficult to track. It’s one of the few weaknesses that come with the medium. The good thing is, the trackability of radio does not hamper the effectiveness of radio. Radio is often a leap of faith. But, if it’s respected it works.
Read More30 seconds. That’s the amount of time you have to make someone listen up, and buy in. It isn’t a lot of time. And, if you don’t play that 30 second message enough, it may never make an impact.
Read MoreThere are two conflicting opinions that I hear from clients on a weekly basis.
Read MoreLast week, a friend of mine told me something that shocked me. He said that Frank Sinatra wrote and sang “My Way” to describe his life before he died. He was of the belief that Frank really did “roll up in a big ball and die” the second the last lyrics left his mouth. He honestly believed this.
Read MoreOwners voicing their own ads can either be really good, or really bad. There isn’t really an in between. I’m not against it. I just think that it’s usually misused. It can be a really powerful tool in the right situations.
Read MoreThere are some typical strategy’s some people employ to grab the listeners attention in a radio commercial. The stuff of clichés. Explosions, lasers, booming male announcer voice. I find that the opposite is actually true.
Read MoreGetting a great message made for your business is the most important part of advertising. Without a good message, you can’t have a very good campaign. But, when you should run your ads?
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Advertising campaigns really should come with a set of directions. Something like the directions your pharmacist gives you with your prescription drugs. Some pills will help you, but if you take them the wrong way, you may end up worse.
Read MoreGood ideas are usually only good for a limited amount of time. Once everyone else catches on, they tend to circle the drain. It’s a shame. But, it does teach us to stay on our toes.
Read MoreOne of the biggest problems plaguing radio ads is the lack of information supplied to those who strategize, write, and produce your commercials. There’s nothing more frustrating than a business that is represented incorrectly, especially since advertising is so damned expensive.
Read MoreTeaser campaigns can be fantastic if they are planned properly. There are some guidelines you need to follow or you’ll end up worse off than when you started.
Read MoreIt takes thousands of predictable campaigns and hundreds of failed campaigns to properly train writers and producers to what is truly a good advertisement.
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