Posts tagged billboard
Part 2 - Advertising - Where do I begin?

Last week we tackled this question from the perspective of a small business. This week, let’s imagine we have a big budget, but not much of a brand.

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Advertising – Where Do I Begin?

This is one of the first questions you’ll ask yourself when you consider your marketing strategy. Unfortunately, there’s no easy answer.

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Advertising Medium Companions

Don’t trust anyone who says that other advertising mediums don’t work. They all work. They’re all capable of miserable failure as well. It’s all in the execution.

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Matching Mediums - Radio, TV, Print & Outdoor

Radio is a great medium. And there’s every chance that it’s the only one you need. But, I get that you might not be convinced by one guy writing a blog on the net. Or maybe you manage a business that has a sizeable advertising budget that can properly span across multiple mediums

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