If advertising was as easy as throwing out your business name, model, and address, I wouldn’t have a job. It’s not that easy. People are cynical. They don’t want to hear what you have to say. They’ve heard it all before. To make things worse, you have 15-60 seconds to make them change their minds. Crap.
Read MoreLast week, a friend of mine told me something that shocked me. He said that Frank Sinatra wrote and sang “My Way” to describe his life before he died. He was of the belief that Frank really did “roll up in a big ball and die” the second the last lyrics left his mouth. He honestly believed this.
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