Posts tagged fear
Good creative is hard to approve
Good creative is hard to approve

Often when I play a piece of creative for a client, there is an uncomfortable silence choking the air out of the room when the audio finishes. I relish this moment. It’s in this moment that I realize I’ve achieved what I wanted.

Read More
Advertising, Branding, Print, Radio, White NoiseMcGalioads, advertising, approval, brand, branding, commercial, commercials, creative, demographic, fear, ideas, information, marketing, opportunity, promotion, radio, radio advertising, sales, scripts, spot, strategy, white noise
Human Insight - The Fear of Missing Out

You pick up your cell phone. Thumb around for 10 seconds and put it down. You go back to what you were doing. A minute or two passes by. As if by magic, you realize your cell phone is back in your hand.

Read More
Advertising, Radio, Sale, Social MediaMcGalioads, advertising, brand, branding, cell phone, cells, commercial, commercials, facebook, fear, internet, marketing, missing out, mobile, phone, pinterest, radio, radio advertising, script, social media, text, tweet, twitter