Complaints. You hate ‘em right? Well… I love them! What a great sign that your advertising is working. I get it that you may be reluctant to attract negative attention to your business. It’s a fair assessment.
Read MoreLast week I tackled things you shouldn’t do in your advertising. This week, I want to be a little more positive. So, let’s talk about things you should do.
Read MoreAdvertising doesn’t have to be hard. Honestly, the greatest ads are simple in nature. If you can draw back your entire campaign to one simple salient point, you probably have the beginnings of an excellent brand. Too bad we’ve all been trained to think that bigger is better.
Read MoreWho says a bad thing has to be a bad thing?!? Sometimes, the biggest negative about your business is the best topic to tackle for your advertising campaign.
Read MoreBranding is hard. It takes a long time to have success with it. For that reason, most businesses don’t do it properly.
Read MorePeople are funny creatures. We can make a kinship with practically anything.
Read MoreI write a lot about finding that one thing that makes your business stand out from your competition. It’s the most important thing you can possibly do to make a difference in your advertising (not to mention your business as a whole).
Read MoreToo much copy. It’s the death of any radio script. It doesn’t matter how brilliant your script is. If it needs to be rushed to fit into the allotted 30 or 60 seconds, it suffers.
Read More
White noise is a huge problem in most radio advertising. For some reason, advertisers have decided that their commercials are only good if they sound like well… a commercial.
Read More