The more ads I write, the more I realize that there may not be a need for contact information these days.
Read MoreForgive me for the possibly gross title of this post. I couldn’t help myself. I want to base this topic around a great analogy that describes one of the biggest problems with most radio commercials.
Read MoreThere are some typical strategy’s some people employ to grab the listeners attention in a radio commercial. The stuff of clichés. Explosions, lasers, booming male announcer voice. I find that the opposite is actually true.
Read MoreToo much copy. It’s the death of any radio script. It doesn’t matter how brilliant your script is. If it needs to be rushed to fit into the allotted 30 or 60 seconds, it suffers.
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