When Will My Ads Work?

Good for you! You’re ready to advertise. Now, it’s best to know what to expect. Everybody wants their ads to work from the first time they play. Unfortunately, that’s not always they way it works. Actually, it’s pretty much never the way it works... unless you run this scenario.

4 Ways Bravery Will Bring Advertising Success

Every business owner fears wasting their advertising budget. The unfortunate thing is, most advertising budgets are wastedas a result of fear.

Excuses For Not Advertising

There are two conflicting opinions that I hear from clients on a weekly basis.

How to Approve Radio Creative

You know your business. But, chances are you don’t know how to get it out there. You may think you know how to write a radio commercial. How hard could it be right? It’s just a 30 second message?

Advertising, Branding, Budget, RadioMcGalioJanuary 25, 2012ads, advertising, approval, brand, branding, car commercial, commercial, commercials, creative, declining business, radio, sales, script, spotsComment

5 Things you should do in your radio ads

Last week I tackled things you shouldn’t do in your advertising. This week, I want to be a little more positive. So, let’s talk about things you should do.

Advertising, Branding, RadioMcGalioNovember 2, 2011ads, advertising, brand, branding, commercial, commercials, declining business, effective, enhance, good, radio, redirect, sales, spots, usp, website, websitesComment

11 things to avoid in your radio ads

So you buy radio ads. The biggest problem with buying radio ads is you’re probably going to have to talk to a radio sales representative.

Advertising, Branding, Jingle, RadioMcGalioOctober 26, 2011ads, advertising, audio, brand, branding, commercial, commercials, declining business, effective, radio, sales, spotsComment

It's Ok to End a Sentence With With

This article will really bug some of the grammar hounds out there. When writing is your profession, it can be hard to let sentence structure slide.

Advertising, RadioMcGalioOctober 12, 2011ads, advertising, brand, branding, commercial, commercials, declining business, effective, grammar, radioComment

Air Your Dirty Laundry

Who says a bad thing has to be a bad thing?!? Sometimes, the biggest negative about your business is the best topic to tackle for your advertising campaign.

Crazy Ideas that Just Might Work (#1)

I was in a creative meeting this week. We were talking about a client that wanted to do an exciting sale ad. It’s not the type of thing you particularly dream of making a commercial about, but it does come up fairly often. Usually they all sound the same.