Often when I play a piece of creative for a client, there is an uncomfortable silence choking the air out of the room when the audio finishes. I relish this moment. It’s in this moment that I realize I’ve achieved what I wanted.

Advertising, Branding, Print, Radio, White NoiseMcGalioJuly 4, 2013ads, advertising, approval, brand, branding, commercial, commercials, creative, demographic, fear, ideas, information, marketing, opportunity, promotion, radio, radio advertising, sales, scripts, spot, strategy, white noise

A Call for Advertising Revolution

Honest question. Do we talk about ourselves too much in advertising?

Seriously. We all know that this is why people hate commercials of all types. They’re in your face, they waste your time, and they make you tune out.

Advertising, Branding, Crazy Ideas, Outdoor, Pitfalls, Print, Radio, Social Media, TV, White NoiseMcGalioMarch 20, 2013ads, advertising, brainstorm, brand, branding, budget, change, commercial, commercials, demographic, different, different advertising, effective, example, examples, facebook, idea, ideas, identity, information, internet, marketing, media, medium, personality, promotion, radio, radio advertising, revolution, sales, samples, script, social media, spots, success, twitter, website, websites, white noise

6 Reasons Why People are Stupid

A person is smart. People are dumb. Here’s what we need to do in advertising to help them keep up.

Advertising, Branding, Radio, White NoiseMcGalioOctober 10, 2012ads, advertising, attention span, attention spans, brand, branding, client, clients, complaints, dumb, illusion of truth, information, internet, listen, listener, marketing, medium, radio, radio advertising, rebranding, sales, sample, samples, script, smart, stupid, web, website, websites, white noise

6 reasons why people are smart

One of the most difficult tasks you will have in your advertising campaign is getting a handle on how you speak to your audience.

Advertising, Branding, Crazy Ideas, Radio, White NoiseMcGalioOctober 3, 2012ads, advertising, brand, branding, clientele, clients, commercial, commercials, effective, extraordinary, marketing, medium, ordinary, radio, radio advertising, sales, smart, surprise, white noise

3 Things to Prove "In Store" and Not in Your Commercials

30 seconds. That’s the amount of time you have to make someone listen up, and buy in. It isn’t a lot of time. And, if you don’t play that 30 second message enough, it may never make an impact.

Advertising, Branding, Pitfalls, Radio, White NoiseMcGalioJuly 11, 2012ads, advertising, advertising advice, advertising ideas, automotive, bad, brand, branding, car, car commercial, commercial, commercials, information, internet, marketing, product, radio, radio advertising, rebranding, sales, script, selection, service, spots, white noise

Excuses For Not Advertising

There are two conflicting opinions that I hear from clients on a weekly basis.

Advertising, Branding, Pitfalls, Radio, White NoiseMcGalioJune 27, 2012ads, advertising, audio, automotive, brand, branding, car, car commercial, commercial, commercials, competitor, competitors, declining business, example, examples, excuse, excuses, marketing, media, medium, radio, sales, white noise

Radio Silence

There are some typical strategy’s some people employ to grab the listeners attention in a radio commercial. The stuff of clichés. Explosions, lasers, booming male announcer voice. I find that the opposite is actually true.

Advertising, Branding, Radio, White NoiseMcGalioMarch 28, 2012ads, advertising, audio, brand, branding, car commercial, cold, cold read, commercial, commercials, length, long, marketing, pacing, radio, sales, script, silence

Do you advertise your business or your industry?

Are you advertising for your business or your industry? This is a really weird pitfall that rarely gets looked at. Good advertisements should give you a good reason to use that specific businesses service.

Advertising, Branding, Jingle, Pitfalls, Radio, White NoiseMcGalioMarch 21, 2012ads, advertising, advertising advice, advice, brand, branding, jingle, jingles, marketing, pitfalls, radio, redirect, sales, website, websites, white noise

White Noise

White noise is a huge problem in most radio advertising. For some reason, advertisers have decided that their commercials are only good if they sound like well… a commercial.

Advertising, Audio Featured, Radio, Web Applications, White NoiseMcGalioJuly 3, 2011ads, advertising, audio, automotive, bad, brand, branding, car, car commercial, commercial, commercials, enhance, example, examples, fix, good, radio, sales, sample, samples, spots, websites, white noiseComment

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