Posts tagged advice
One Stop Shop

Everybody seems to think this phrase sits at the pinnacle of effective advertising. And hey, maybe it is a fantastic way to run a business in your industry. But, I can promise you this… it is one of the dullest, clichéd, trite things you can say about yourself.

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Part 2 - Advertising - Where do I begin?

Last week we tackled this question from the perspective of a small business. This week, let’s imagine we have a big budget, but not much of a brand.

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Advertising – Where Do I Begin?

This is one of the first questions you’ll ask yourself when you consider your marketing strategy. Unfortunately, there’s no easy answer.

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Do you advertise your business or your industry?

Are you advertising for your business or your industry? This is a really weird pitfall that rarely gets looked at. Good advertisements should give you a good reason to use that specific businesses service.

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