Everybody seems to think this phrase sits at the pinnacle of effective advertising. And hey, maybe it is a fantastic way to run a business in your industry. But, I can promise you this… it is one of the dullest, clichéd, trite things you can say about yourself.
Read MoreLast week we tackled this question from the perspective of a small business. This week, let’s imagine we have a big budget, but not much of a brand.
Read MoreThis is one of the first questions you’ll ask yourself when you consider your marketing strategy. Unfortunately, there’s no easy answer.
Read MoreAre you advertising for your business or your industry? This is a really weird pitfall that rarely gets looked at. Good advertisements should give you a good reason to use that specific businesses service.
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