A great idea can be diminished by using it in tandem other good ideas.
Read MoreIf advertising was as easy as throwing out your business name, model, and address, I wouldn’t have a job. It’s not that easy. People are cynical. They don’t want to hear what you have to say. They’ve heard it all before. To make things worse, you have 15-60 seconds to make them change their minds. Crap.
Read MoreLast week, a friend of mine told me something that shocked me. He said that Frank Sinatra wrote and sang “My Way” to describe his life before he died. He was of the belief that Frank really did “roll up in a big ball and die” the second the last lyrics left his mouth. He honestly believed this.
Read MoreThe more ads I write, the more I realize that there may not be a need for contact information these days.
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Forgive me for the possibly gross title of this post. I couldn’t help myself. I want to base this topic around a great analogy that describes one of the biggest problems with most radio commercials.
Read MoreThe allure of texting is the ease. It’s preferable to type out quick messages instead of having long conversations. It works with people you know and love. It works even better with people you don’t know or love.
Read MoreI saw a billboard on the way into the office today. McDonalds is offering their soft drinks for $1 all summer again; any size, any time. I think they’ve used this promotion for at least the last three years. It’s a great idea designed to create traffic based on a simple deal.
Read MoreThe goal of any advertising campaign is to get more customers, more traffic, or more attention. Unfortunately, advertising is very expensive, and sometimes doesn’t quite fit into the plans for many business owners.
Read MoreWe all know that social media is “important.” But, to be honest, I don’t think anybody has found a solid way to correctly use it as an advertising medium. Don’t get me wrong, I think it is an essential part to doing business these days, but nobody has nailed down the best way to harness it.
Read MoreOwners voicing their own ads can either be really good, or really bad. There isn’t really an in between. I’m not against it. I just think that it’s usually misused. It can be a really powerful tool in the right situations.
Read MoreThere are some typical strategy’s some people employ to grab the listeners attention in a radio commercial. The stuff of clichés. Explosions, lasers, booming male announcer voice. I find that the opposite is actually true.
Read MoreAre you advertising for your business or your industry? This is a really weird pitfall that rarely gets looked at. Good advertisements should give you a good reason to use that specific businesses service.
Read MoreI can’t stand clichés. They’re the product of lazy writing or products with little benefit. If you find a script full of them, you need a new writer, a better product, or both. There’s one particular cliché I want to talk about.
Read MoreGetting a great message made for your business is the most important part of advertising. Without a good message, you can’t have a very good campaign. But, when you should run your ads?
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Advertising campaigns really should come with a set of directions. Something like the directions your pharmacist gives you with your prescription drugs. Some pills will help you, but if you take them the wrong way, you may end up worse.
Read MoreGood ideas are usually only good for a limited amount of time. Once everyone else catches on, they tend to circle the drain. It’s a shame. But, it does teach us to stay on our toes.
Read MoreOne of the biggest problems plaguing radio ads is the lack of information supplied to those who strategize, write, and produce your commercials. There’s nothing more frustrating than a business that is represented incorrectly, especially since advertising is so damned expensive.
Read MoreTeaser campaigns can be fantastic if they are planned properly. There are some guidelines you need to follow or you’ll end up worse off than when you started.
Read MoreIt takes thousands of predictable campaigns and hundreds of failed campaigns to properly train writers and producers to what is truly a good advertisement.
Read MoreYou know your business. But, chances are you don’t know how to get it out there. You may think you know how to write a radio commercial. How hard could it be right? It’s just a 30 second message?
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