The allure of texting is the ease. It’s preferable to type out quick messages instead of having long conversations. It works with people you know and love. It works even better with people you don’t know or love.
Read MoreI saw a billboard on the way into the office today. McDonalds is offering their soft drinks for $1 all summer again; any size, any time. I think they’ve used this promotion for at least the last three years. It’s a great idea designed to create traffic based on a simple deal.
Read MoreThe goal of any advertising campaign is to get more customers, more traffic, or more attention. Unfortunately, advertising is very expensive, and sometimes doesn’t quite fit into the plans for many business owners.
Read MoreWe all know that social media is “important.” But, to be honest, I don’t think anybody has found a solid way to correctly use it as an advertising medium. Don’t get me wrong, I think it is an essential part to doing business these days, but nobody has nailed down the best way to harness it.
Read MoreOwners voicing their own ads can either be really good, or really bad. There isn’t really an in between. I’m not against it. I just think that it’s usually misused. It can be a really powerful tool in the right situations.
Read MoreThere are some typical strategy’s some people employ to grab the listeners attention in a radio commercial. The stuff of clichés. Explosions, lasers, booming male announcer voice. I find that the opposite is actually true.
Read MoreAre you advertising for your business or your industry? This is a really weird pitfall that rarely gets looked at. Good advertisements should give you a good reason to use that specific businesses service.
Read MoreI can’t stand clichés. They’re the product of lazy writing or products with little benefit. If you find a script full of them, you need a new writer, a better product, or both. There’s one particular cliché I want to talk about.
Read MoreGetting a great message made for your business is the most important part of advertising. Without a good message, you can’t have a very good campaign. But, when you should run your ads?
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Advertising campaigns really should come with a set of directions. Something like the directions your pharmacist gives you with your prescription drugs. Some pills will help you, but if you take them the wrong way, you may end up worse.
Read MoreGood ideas are usually only good for a limited amount of time. Once everyone else catches on, they tend to circle the drain. It’s a shame. But, it does teach us to stay on our toes.
Read MoreTeaser campaigns can be fantastic if they are planned properly. There are some guidelines you need to follow or you’ll end up worse off than when you started.
Read MoreIt takes thousands of predictable campaigns and hundreds of failed campaigns to properly train writers and producers to what is truly a good advertisement.
Read MoreYou know your business. But, chances are you don’t know how to get it out there. You may think you know how to write a radio commercial. How hard could it be right? It’s just a 30 second message?
Read MoreAll I want to do is tell you people that Jingles don’t work. I want to tell you that your businesses will fail as soon as the first note is played on the radio. But, I … just … can’t.
Read MoreThe “Illusion of Truth effect” is a well documented theory that shows that people are more likely to believe something that they have heard previously (regardless of whether what they heard is true or not).
Read MoreWe had a client this week that didn’t want to buy radio advertising because one of their competitors runs radio ads. They thought that since those guys were already on, there was no point to throwing their hat into the ring.
Read MoreSpecialization is what makes an average business a great business. It also gives your advertising campaigns huge traction. Your ads are only an extension of your business. If you’re uninteresting, chances are your ads are going to be uninteresting as well.
Read MoreComplaints. You hate ‘em right? Well… I love them! What a great sign that your advertising is working. I get it that you may be reluctant to attract negative attention to your business. It’s a fair assessment.
Read MoreWe all know that Christmas is one of the biggest times of the year for consumer spending. And so, it’s also one of the busiest times for advertising. I actually think it isn’t the best time to advertise though.
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