Teaser campaigns can be fantastic if they are planned properly. There are some guidelines you need to follow or you’ll end up worse off than when you started.
Read MoreIt takes thousands of predictable campaigns and hundreds of failed campaigns to properly train writers and producers to what is truly a good advertisement.
Read MoreYou know your business. But, chances are you don’t know how to get it out there. You may think you know how to write a radio commercial. How hard could it be right? It’s just a 30 second message?
Read MoreAll I want to do is tell you people that Jingles don’t work. I want to tell you that your businesses will fail as soon as the first note is played on the radio. But, I … just … can’t.
Read MoreEveryone in radio likes to rip apart Groupon. It’s kind of funny. The only reason they get so upset is because it’s eating into our client bases. I’m not saying it’s a perfect model, but it does have its place.
Read MoreThe “Illusion of Truth effect” is a well documented theory that shows that people are more likely to believe something that they have heard previously (regardless of whether what they heard is true or not).
Read MoreWhat additional value do you add to your service or product? I had a big laugh when I saw the attached picture a week ago. I had no idea that there was no difference between a Magnum condom and a regular one.
Read MoreWe had a client this week that didn’t want to buy radio advertising because one of their competitors runs radio ads. They thought that since those guys were already on, there was no point to throwing their hat into the ring.
Read MoreSpecialization is what makes an average business a great business. It also gives your advertising campaigns huge traction. Your ads are only an extension of your business. If you’re uninteresting, chances are your ads are going to be uninteresting as well.
Read MoreComplaints. You hate ‘em right? Well… I love them! What a great sign that your advertising is working. I get it that you may be reluctant to attract negative attention to your business. It’s a fair assessment.
Read MoreWe all know that Christmas is one of the biggest times of the year for consumer spending. And so, it’s also one of the busiest times for advertising. I actually think it isn’t the best time to advertise though.
Read MoreIn general, I don’t think offering sales are the greatest way of advancing your business. But, that doesn’t mean there isn’t any value in it. Yes, offering a deal may get more people to visit your business. But, are those the people you want to become your main income source?
Read MoreThere’s a lot of opportunity out there for companies that are willing to market their products to non-traditional segments of the population.
Read MoreLast week I tackled things you shouldn’t do in your advertising. This week, I want to be a little more positive. So, let’s talk about things you should do.
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So you buy radio ads. The biggest problem with buying radio ads is you’re probably going to have to talk to a radio sales representative.
Read MoreYou may think that this is WRONG WRONG WRONG! But, that might be what makes it oh sooooo right! This ad takes a giant leap out of the box.
Read MoreThis article will really bug some of the grammar hounds out there. When writing is your profession, it can be hard to let sentence structure slide.
Read MoreAdvertising doesn’t have to be hard. Honestly, the greatest ads are simple in nature. If you can draw back your entire campaign to one simple salient point, you probably have the beginnings of an excellent brand. Too bad we’ve all been trained to think that bigger is better.
Read MoreWho says a bad thing has to be a bad thing?!? Sometimes, the biggest negative about your business is the best topic to tackle for your advertising campaign.
Read MoreI was in a creative meeting this week. We were talking about a client that wanted to do an exciting sale ad. It’s not the type of thing you particularly dream of making a commercial about, but it does come up fairly often. Usually they all sound the same.
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