Branding is hard. It takes a long time to have success with it. For that reason, most businesses don’t do it properly.
Read MoreJust because your budget isn’t huge doesn’t mean you can’t get good results from your radio advertising campaign. You just have to know how to buy your frequency to get the best bang for your buck.
Read MoreRadio is a great medium. And there’s every chance that it’s the only one you need. But, I get that you might not be convinced by one guy writing a blog on the net. Or maybe you manage a business that has a sizeable advertising budget that can properly span across multiple mediums
Read MorePeople are funny creatures. We can make a kinship with practically anything.
Read MoreI write a lot about finding that one thing that makes your business stand out from your competition. It’s the most important thing you can possibly do to make a difference in your advertising (not to mention your business as a whole).
Read MoreToo much copy. It’s the death of any radio script. It doesn’t matter how brilliant your script is. If it needs to be rushed to fit into the allotted 30 or 60 seconds, it suffers.
Read MoreSome businesses can seem boring. It’s the truth. We all know that. Is your business dull? Do you have a really good reason for people to actually care about what you’re selling or offering?
Read MoreI have a real hate on for crappy website addresses. In general, radio works great with your website. Tagging commercials with your web domain is a great way to cash in on an interested listener.
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White noise is a huge problem in most radio advertising. For some reason, advertisers have decided that their commercials are only good if they sound like well… a commercial.
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