All I want to do is tell you people that Jingles don’t work. I want to tell you that your businesses will fail as soon as the first note is played on the radio. But, I … just … can’t.
Read MoreEveryone in radio likes to rip apart Groupon. It’s kind of funny. The only reason they get so upset is because it’s eating into our client bases. I’m not saying it’s a perfect model, but it does have its place.
Read MoreThe “Illusion of Truth effect” is a well documented theory that shows that people are more likely to believe something that they have heard previously (regardless of whether what they heard is true or not).
Read MoreWe had a client this week that didn’t want to buy radio advertising because one of their competitors runs radio ads. They thought that since those guys were already on, there was no point to throwing their hat into the ring.
Read MoreSpecialization is what makes an average business a great business. It also gives your advertising campaigns huge traction. Your ads are only an extension of your business. If you’re uninteresting, chances are your ads are going to be uninteresting as well.
Read MoreComplaints. You hate ‘em right? Well… I love them! What a great sign that your advertising is working. I get it that you may be reluctant to attract negative attention to your business. It’s a fair assessment.
Read MoreWe all know that Christmas is one of the biggest times of the year for consumer spending. And so, it’s also one of the busiest times for advertising. I actually think it isn’t the best time to advertise though.
Read MoreIn general, I don’t think offering sales are the greatest way of advancing your business. But, that doesn’t mean there isn’t any value in it. Yes, offering a deal may get more people to visit your business. But, are those the people you want to become your main income source?
Read MoreThere’s a lot of opportunity out there for companies that are willing to market their products to non-traditional segments of the population.
Read MoreLast week I tackled things you shouldn’t do in your advertising. This week, I want to be a little more positive. So, let’s talk about things you should do.
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So you buy radio ads. The biggest problem with buying radio ads is you’re probably going to have to talk to a radio sales representative.
Read MoreYou may think that this is WRONG WRONG WRONG! But, that might be what makes it oh sooooo right! This ad takes a giant leap out of the box.
Read MoreThis article will really bug some of the grammar hounds out there. When writing is your profession, it can be hard to let sentence structure slide.
Read MoreAdvertising doesn’t have to be hard. Honestly, the greatest ads are simple in nature. If you can draw back your entire campaign to one simple salient point, you probably have the beginnings of an excellent brand. Too bad we’ve all been trained to think that bigger is better.
Read MoreWho says a bad thing has to be a bad thing?!? Sometimes, the biggest negative about your business is the best topic to tackle for your advertising campaign.
Read MoreI was in a creative meeting this week. We were talking about a client that wanted to do an exciting sale ad. It’s not the type of thing you particularly dream of making a commercial about, but it does come up fairly often. Usually they all sound the same.
Read MoreBranding is hard. It takes a long time to have success with it. For that reason, most businesses don’t do it properly.
Read MoreJust because your budget isn’t huge doesn’t mean you can’t get good results from your radio advertising campaign. You just have to know how to buy your frequency to get the best bang for your buck.
Read MoreRadio is a great medium. And there’s every chance that it’s the only one you need. But, I get that you might not be convinced by one guy writing a blog on the net. Or maybe you manage a business that has a sizeable advertising budget that can properly span across multiple mediums
Read MorePeople are funny creatures. We can make a kinship with practically anything.
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