I write a lot about finding that one thing that makes your business stand out from your competition. It’s the most important thing you can possibly do to make a difference in your advertising (not to mention your business as a whole).
Read MoreToo much copy. It’s the death of any radio script. It doesn’t matter how brilliant your script is. If it needs to be rushed to fit into the allotted 30 or 60 seconds, it suffers.
Read MoreSome businesses can seem boring. It’s the truth. We all know that. Is your business dull? Do you have a really good reason for people to actually care about what you’re selling or offering?
Read MoreI have a real hate on for crappy website addresses. In general, radio works great with your website. Tagging commercials with your web domain is a great way to cash in on an interested listener.
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White noise is a huge problem in most radio advertising. For some reason, advertisers have decided that their commercials are only good if they sound like well… a commercial.
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