In general, I don’t think offering sales are the greatest way of advancing your business. But, that doesn’t mean there isn’t any value in it. Yes, offering a deal may get more people to visit your business. But, are those the people you want to become your main income source?
Read MoreThere’s a lot of opportunity out there for companies that are willing to market their products to non-traditional segments of the population.
Read MoreLast week I tackled things you shouldn’t do in your advertising. This week, I want to be a little more positive. So, let’s talk about things you should do.
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So you buy radio ads. The biggest problem with buying radio ads is you’re probably going to have to talk to a radio sales representative.
Read MoreYou may think that this is WRONG WRONG WRONG! But, that might be what makes it oh sooooo right! This ad takes a giant leap out of the box.
Read MoreAdvertising doesn’t have to be hard. Honestly, the greatest ads are simple in nature. If you can draw back your entire campaign to one simple salient point, you probably have the beginnings of an excellent brand. Too bad we’ve all been trained to think that bigger is better.
Read MoreWho says a bad thing has to be a bad thing?!? Sometimes, the biggest negative about your business is the best topic to tackle for your advertising campaign.
Read MoreBranding is hard. It takes a long time to have success with it. For that reason, most businesses don’t do it properly.
Read MoreRadio is a great medium. And there’s every chance that it’s the only one you need. But, I get that you might not be convinced by one guy writing a blog on the net. Or maybe you manage a business that has a sizeable advertising budget that can properly span across multiple mediums
Read MorePeople are funny creatures. We can make a kinship with practically anything.
Read MoreI write a lot about finding that one thing that makes your business stand out from your competition. It’s the most important thing you can possibly do to make a difference in your advertising (not to mention your business as a whole).
Read MoreToo much copy. It’s the death of any radio script. It doesn’t matter how brilliant your script is. If it needs to be rushed to fit into the allotted 30 or 60 seconds, it suffers.
Read MoreSome businesses can seem boring. It’s the truth. We all know that. Is your business dull? Do you have a really good reason for people to actually care about what you’re selling or offering?
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